Vail Resorts CEO Katz, 20 years on, talks pass products, crowding, acquisitions and growth Feb. 28, 2026, came and went without much fanfare in a ski industry suffering through one of the worst snowpack seasons in modern memory in Colorado and across the West, but it was the noteworthy 20th...

The man responsible for ruining the world’s winter resorts explains it all. #snowboarding #vailresorts #robkatz www.vaildaily.com/news/vail-re...

#RobKatz, CEO of #VailResorts, announced a 30% discount for advance buyers of lift tickets, the prices have swelled to eye-popping levels in recent years. But season pass sales have stall after years of strong growth. Katz rejected the idea the season-pass market was saturated. Time will tell.