#ScentMarketing #BrandExperience #SensoryBranding #CustomerExperience #MultisensoryExperience #ExperientialMarketing #ScentBranding

In partnership with Four Seasons, we create signature scents as unique as each property.

Once designed, it’s diffused throughout the hotel to create a luxurious, memorable ambiance—and available for guests to take home in candles, sprays, and reed diffusers.

#AirAroma #FourSeasons #ScentBranding

The Case For Scent Branding In A Distracted World Our sense of smell is deeply intertwined with memory, crucial for brand recognition and influencing purchasing decisions.

The first #ScentBranding I noticed was Aveda, Horst Rechelbacher was acutely aware of the power of scent, made sure all the Aveda & Horst salons gave you scent memory. Others: Westin Hotels & Delta Airlines. It is powerful #Marketing www.mediapost.com/publications...