Sharing data isn’t the same as communicating it. Turning information into a story, and building relationships goes a long way in building trust.
It’s a helpful shift from “How do I explain my work?” to “Who am I actually trying to connect with?” #SciCommFridays
www.linkedin.com/posts/john-b...
Bar chart showing a decrease in the percentage of college-educated respondents who feel strongly that science benefits them. In 2020, the value is 69 percent. In 2024, the value is 38 percent. The chart shows a clear decline over time. Source: Research!America.
We don’t talk enough about how people experience science in everyday life.
About 1 in 3 Americans don’t feel scientists’ work benefits them.
That’s a big disconnect.
Closing that gap starts with how we show up, listen, and connect with our communities. #SciCommFridays
Only about 1 in 3 Americans can name a living scientist. Research!America has shown that people value science, but personal connection is still missing.
That gap between interest and connection is where science communication really matters.
Join us for #SciCommFridays for tips & resources!
