Screenshot from donaldcooper.com The troubling nuance of ‘maple-washing’. The term ‘maple-washing’ refers to the rush by Canadian companies to slap the red maple leaf and some version of the phrase ‘Made in Canada’ on their products and in their advertising, to stir up patriotism in the face of Trump’s tariff war on Canada. But there are important differences in the exact phrasing. The ‘Product of Canada’ label requires labour, processing and at least 98% of a product’s ingredients to be Canadian. However, ‘Made in Canada’ has only a 51% Canadian content requirement. A ‘Prepared in Canada’ label could require only that a jug of U.S. orange juice, for example, be bottled in Canada. Because Sobey’s is a Canadian-owned grocery chain, they’re smacking a red maple leaf on most of their in-house Compliments brand products, even if the products are imported from another country. Where’s the moral compass on that one?

How much Canadian is that Canadian product you are purchasing?

Good definitions as found on www.donaldcooper.com.

And ya, Sobeys, what's up with you?

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