South Africa’s Social Media Landscape 2025: The Rise of Digital Doubles and the Fall of Familiar Giants Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores how South Africans are changing the way they use social media, why trust in platforms is declining, and what brands are doing to adapt to a more fragmented digital environment.

SPONSORED CONTENT: SA's social media scene is wild! 📈📉 New Ornico report drops: Facebook usage dips, TikTok surges, and LinkedIn is now the #1 platform for brands!

Get the full, fascinating breakdown here:
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