TikTok's Biggest Star Khaby Lame Sells Brand Rights For Nearly $1 Billion | Essence The nearly $1 billion all-stock deal marks one of the largest creator economy moves to date, signaling a new era of influencer-led businesses.

The 25-year-old Italian content creator sold a stake in his company #StepDistinctiveLimited for $975M to #RichSparkleHoldings, a Hong Kong financial firm listed on Nasdaq. #Business #Socialmedia #KhabyLame
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