The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play - Ad Pulse Dig deep into the new Centraal Beheer typo ad and how TWBA/NEBOKO CCO backed the idea of deliberate imperfections in AI world.

Centraal Beheer's one typo challenged internal expectations and redefined what “good” creative looks like.

In this edition, Darre van Dijk, CCO, TBWA\NEBOKO explains how turned this Dutch insurer company became talking point.

#TBWA #DigitalMarketing #Marketing #EvenApeldoornBellen

Advertising's big, long-standing names shrink as MullenLowe, DDB, FCB retire in major agency shake-up The signs have been building for months, but December made it official. As Omnicom completes its integration of Interpublic, several of advertising’s longest-running brands are being retired. Followin...

When ad icons fade: MullenLowe, DDB, and FCB are disappearing as Omnicom redraws advertising’s global agency map. #MullenLowe #Omnicom #TBWA #DDB #FCB #BBDO #Advertising #AdLand #Rebrand community.designtaxi.com/topic/21072-...

Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe The Icelandic agency Ceedr, in collaboration with TBWA in Copenhagen, recently delivered a marketing campaign promoting Danish herring. The campaign ran in Germany, the Netherlands, Poland, and Sweden, with a particular focus on the German market, which accounts for almost half of Denmark’s herring exports. The initiative, commissioned by the Danish Pelagic Producers’ Organisation (DPPO), […] The post Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe first appeared on IceNews - Daily News.

Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe The Icelandic agency Ceedr, in collaboration with TBWA in Copenhagen, recently delivered a marketing campaign promoting Danish herring. The campaign ran in Germany, the Netherlands, Poland, and Sweden, with a particular focus on the German market, which accounts for almost half of Denmark’s herring exports. The initiative, commissioned by the Danish Pelagic Producers’ Organisation (DPPO), […] The post Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe first appeared on IceNews - Daily News.

Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe The Icelandic agency Ceedr, in collaboration with TBWA in Copenhagen, recently delivered a marketing campaign promoting Danish herring. The campaign ran in Germany, the Netherlands, Poland, and Sweden, with a particular focus on the German market, which accounts for almost half of Denmark’s herring exports. The initiative, commissioned by the Danish Pelagic Producers’ Organisation (DPPO), […] The post Hooked on Herring: How Denmark’s Fish Got Its Groove Back in Europe first appeared on IceNews - Daily News.

Frankly: VFX Breakdown by Cloudscape - Helvetia Motion Arts Zurich-based studio Cloudscape brought the Wolkenwelt campaign for Frankly to life with striking VFX. Working with TBWA, the

#Zurich-based studio #cloudscape brought the Wolkenwelt campaign for #Frankly to life with striking #VFX. Working with #TBWA, the team crafted six visuals and a TV spot filled with beautifully sculpted digital clouds! www.helvetiamotionarts.com/frankly-vfx-...

Apple adds color to 'Shot on iPhone' moments with 'Drawn on iPad' touches Art by Spencer Gabor. Image: TBWA\Media Arts Lab, Los Angeles / Apple Apple wants you to stop scrolling and start sketching. Its latest global campaign, Shot on iPhone, Drawn on iPad, takes the tech g...

Take a photo, add a doodle—Apple taps both artists and photographers to let the iPad finish what the iPhone starts. #Apple #iPhone #ShotOniPhone #iPad #Illustration #TBWA #Procreate community.designtaxi.com/topic/14334-...

TBWA Unveils Unique Ice Cream Experience at Cannes Lions Festival At this year's Cannes Lions, TBWA introduces its own ice cream line, showcasing creative flavors to celebrate their ethos and engage festival-goers.

TBWA Unveils Unique Ice Cream Experience at Cannes Lions Festival #France #Cannes #Cannes_Lions #TBWA #Disruption

Columbia Journalism Review's Innovative Campaign to Combat AI Misinformation Through Creativity Columbia Journalism Review launches a creative initiative to educate users on spotting AI-generated misinformation, emphasizing individual roles in media literacy.

Columbia Journalism Review's Innovative Campaign to Combat AI Misinformation Through Creativity #United_States #New_York #Misinformation #TBWA #Columbia_Journalism_Review

TBWAが米国の「世界で最も革新的な企業」に選出、AIで新たな価値を提供 TBWA Worldwideが米国ビジネス誌Fast Companyの「世界で最も革新的な企業」に6度目の選出。AI活用戦略で広告界に新たな価値を提供。

TBWAが米国の「世界で最も革新的な企業」に選出、AIで新たな価値を提供 #TBWA #Fast_Company #Collective_AI

TBWA Worldwideが米国ビジネス誌Fast Companyの「世界で最も革新的な企業」に6度目の選出。AI活用戦略で広告界に新たな価値を提供。

Backslash 2025 Edges Report: Brands Urged to Move Beyond Culture Mimicry The Backslash 2025 Edges report criticizes brands for imitating cultural trends, advocating for meaningful engagements and authenticity.

Backslash 2025 Edges Report: Brands Urged to Move Beyond Culture Mimicry #United_States #New_York #Backslash #TBWA #Culture_Rot

Je ne comprends toujours pas pourquoi, alors que c'est leur métier, les plus grosses agences de pub parisiennes ne sont pas encore ici… #Publicis, #Havas, #TBWA, #Ogilvy, #LaChose, #DDB, #BETC, #FredEtFarid, #Detsu et j'en passe : où êtes-vous ?

Comment je fais ma veille hors twitter moi ?

#AirFrance et #TBWA lancent des affiches entièrement faites à partir d’emojis

www.danstapub.com/air-france-t...

TBWA、ADWEEK選出の2024年グローバル・エージェンシー・オブ・ザ・イヤーを獲得 TBWA Worldwideが米『ADWEEK』にて2024年グローバル・エージェンシー・オブ・ザ・イヤーに選出。人間の創造力とAIを融合させた革新の成果が称賛されています。

TBWA、ADWEEK選出の2024年グローバル・エージェンシー・オブ・ザ・イヤーを獲得 #創造性 #TBWA #ADWEEK

TBWA Worldwideが米『ADWEEK』にて2024年グローバル・エージェンシー・オブ・ザ・イヤーに選出。人間の創造力とAIを融合させた革新の成果が称賛されています。

A Apple lançou uma campanha para promover o chip M4, presente no novo MacBook Pro. #apple #comercial #coreografia #macbook #macbookpro #performance #tbwa #TBWAMediaArtsLab #tecnologia
www.b9.com.br/170260/apple...

A Apple lançou uma campanha para promover o chip M4, presente no novo MacBook Pro. #apple #comercial #coreografia #macbook #macbookpro #performance #tbwa #TBWAMediaArtsLab #tecnologia
www.b9.com.br/170260/apple...

Jeśli Publicis i Omnicom rzeczywiście się połączą to będą zwolnienia w marketingu. #Starcom #Starlink #LeoBurnett #OMD #BBDO #TBWA #DDB

Exclu du Publigeekaire > Nouvelle pub choc AIDES : "Une vieRT @MathieuFlex #pub #aides #sida #tbwa