We Want to Teach the World to Sign | Gallaudet University × The Coca-Cola Company
In a powerful new campaign, Coca-Cola partners with Gallaudet University to unveil its official ASL name sign. Together, they’ve created a moment that celebrates language, community, and the power of belonging. It's the real thing. Realer than ever. - Transcript: EMELIA: What’s that about? ENOW: Let me show you. [“Hilltop” song begins with music and singing] ♩I’d like to buy the world a home♩ ♩And furnish it with love♩ ENOW: A Coca-Cola classic. ♩Grow apple trees and honey bees♩ ♩And snow white turtle doves ♩ ♩I'd like to teach the world to sing ♩ [Sing with me!] ♩In perfect harmony♩ [Perfect harmony!] ♩I'd like to buy the world a Coke♩ ♩And keep it company♩ [Music and singing fade out] ♩That's the real thing.♩ ♩I'd like to teach the world to sing♩ [Sing with me] ♩In perfect harmony ♩ ♩I'd like to buy the world a Coke♩ ♩And keep it company♩ ♩That's the real thing.♩ [“Hilltop” music returns] ♩What the world needs today♩ ♩Is the real thing♩ Thank you to Gallaudet for gifting us our sign hame. Love, Coca-Cola. Coke sign name with the ribbon Coca-Cola | Gallaudet University