Tracking the Online Buyer’s Journey: A Behavioural Study Using Google Analytics on Raymond’s Platform Sakshi Atkalikar, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus.  Abstract This study discusses how consumers engage with Raymond’s direct-to-consumer […]

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Trims Automation Process and Understanding the Merchandising Roles and Responsibilities S R Sharadhi, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract This study focuses on the Trims Automation Process and Understanding the Merchandising Roles and Responsibilities at Shahi Exports Pvt. Ltd., Unit 7, Bangalore. Trims, which include essential components like […]

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Predictive Analytics for Enhanced Fashion Sales at Benetton India Atul A. Behera, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract This study explores the sales performance of menswear […]

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Enhancing Retail Outcomes with Google My Business and Online Reviews Amisha Tandon, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract In an increasingly digital marketplace, bridging […]

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ICAC Debuts The Textiles Observer Industry Publication The International Cotton Advisory Committee (ICAC) has launched the first edition of its new publication, The Textiles Observer, now available for free access. With this initiative, ICAC expands its focus from just cotton agriculture to covering the full cotton-to-textile value chain, aligning with its renewed commitment to industry-wide representation. Spearheading this broader perspective is Mr. […]

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Reviving Traditional Textiles: Sustainable Practices and Future Potential The fashion and textile industries are under growing scrutiny for their environmental and ethical impacts. Amid this shift, traditional textiles offer a ray of hope for a sustainable future. Handwoven fabrics, produced using centuries-old techniques, are making a resurgence. With the global shift towards more responsible consumerism, traditional textiles present a unique opportunity to combine […]

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