Super Bowl XXII official game program cover shown next to the back cover featuring a Marlboro cigarette advertisement with a cowboy smoking and a Surgeon General’s warning label.
Super Bowl XXI official game program cover shown next to the back cover featuring a Marlboro cigarette advertisement with the slogan ‘Come to where the flavor is.
Super Bowl XXV official game program cover shown next to the back cover featuring a Marlboro Country cigarette advertisement with a cowboy on horseback and a Surgeon General’s warning label.
Super Bowl programs as advertising artifacts: CSTS examples showing tobacco marketing woven into game-day print culture. csts.ua.edu
Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS. #TobaccoAdvertising #SportsHistory #PublicHealthHistory #Archives #SuperBowlHistory #SuperBowl