Topical Authority wins in SERPs and AI search.
TMU is the most watched course on IMG Courses for three straight quarters in 2025.
Floyi runs on the TMU workflow: Brand and Audience → Topical Map → Content Briefs.
Build brand-driven content with @floyi.com
#TopicalAuthority #TopicalMaps
Think topical maps are overrated?
Search engines don’t.
And neither do the brands outranking you.
#SEO #TopicalMaps #SearchRanking #Floyi
Sick of topical maps?
Cool, just keep publishing random blog posts and hope for the best.
Let me know how that works out.
#SEO #ContentStrategy #TopicalMaps #Floyi
Stop chasing SEO gold at the end of the rainbow.
The real treasure?
A well-structured content plan.
Is your strategy built to last?
#SEO #ContentMarketing #TopicalMaps #Floyi
Your keyword list isn’t a content strategy.
A topical map connects intent, structure, and authority.
Are you building a strategy or just chasing words?
#TopicalMaps #SEO #Floyi
🚨 Topical maps aren’t static.
If your site is outdated, your rankings will be too.
Problem: Search intent changes, but most sites don’t update their content structure.
Solution:
✅ Audit your topical map quarterly to find gaps.
More ... 👇
#TopicalMaps #SEO #ContentOptimization #Floyi
🎯 How I fixed a failing content strategy with Topical Maps:
1️⃣ Mapped the site's existing content – Found gaps, duplicates, and missed opportunities.
2️⃣ Rebuilt the structure – Organized topics from broad to specific, aligning with search intent.
Continue 👇
#TopicalMaps #SEO #Floyi
🚨 Why do most content strategies fail?
Because they lack a structured foundation.
Randomly written articles fight for rankings, causing keyword cannibalization and content overlap.
This is the Solution 👇
#TopicalMaps #ContentStrategy #SEO #Floyi
SEO isn't 'set and forget.'
Topical maps evolve.
Is your strategy keeping pace?
#AdaptiveStrategy #SEO #TopicalMaps #Floyi
Guessing is not a strategy.
Topical maps remove the guesswork.
Still relying on intuition?
#ContentStrategy #TopicalMaps #SEO #Floyi
🚨 Many businesses fail because their content doesn’t match their brand.
This confuses audiences and weakens authority.
👉 Solution: Align brand foundation + content strategy
👇
#contentstrategy #topicalmaps #floyi
Branding drives topic and keyword research. Without it your content lacks purpose. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Branding drives topic and keyword research.
Without it your content lacks purpose.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Ignoring SERPs in your content brief is like cooking without knowing the ingredients. It won't come out right. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Ignoring SERPs in your content brief is like cooking without knowing the ingredients.
It won't come out right.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Content briefs save you time, money, and makes sure your content's on point. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Content briefs save you time, money, and makes sure your content's on point.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Competitor analysis isn’t spying—it’s survival. Learn from their strengths and weaknesses, or risk irrelevance. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Competitor analysis isn’t spying—it’s survival.
Learn from their strengths and weaknesses, or risk irrelevance.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Competitors hide their gold in sitemaps. Dig there before you declare your strategy complete. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Competitors hide their gold in sitemaps.
Dig there before you declare your strategy complete.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Believing all content is created equal? False. Align your content with business goals and audience needs, or it's wasted effort. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Believing all content is created equal? False.
Align your content with business goals and audience needs, or it's wasted effort.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Dismissing topical maps? They’re your blueprint for topical authority. Skip them, and you’ll never dominate your niche. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Dismissing topical maps?
They’re your blueprint for topical authority.
Skip them, and you’ll never dominate your niche.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Ignoring the buyer's journey? You’re leaving money on the table. Understand it. Map it. Dominate it. #digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
Ignoring the buyer's journey?
You’re leaving money on the table.
Understand it.
Map it.
Dominate it.
#digitalmarketing #contentstrategy #contentplan #seo #topicalauthority #topicalmaps #floyi
