FITUR 2026 reinforces its leadership as a driver of global tourism The International Tourism Trade Fair has once again confirmed its role as a key driver of Madrid’s economy, generating an economic impact of €505 million and reaffirming its strong convening power with more than 255.000 attendees. MADRID, Jan. 29, 2026 /PRNewswire/ — The International Tourism Trade Fair (FITUR), organised by IFEMA MADRID, has closed with a positive outcome, once again demonstrating its strong convening power after welcoming just over 255,000 visitors across its five-day program. Attendance during the professional days remained in line with the previous edition at 155,000 visitors, supported by a 12% increase in international attendance, broadly matching […]

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