People tend to trust ‘pet-fluencers’ over human influencers On social media, our furry and friendly pets appear to be more persuasive influencers. In a small study recently published in The Journal of Advertising Research, so-called “petfluencers” appear to...

People tend to trust ‘pet-fluencers’ over human influencers #Science #Culture #PetInfluencers #TrustInSocialMedia #InfluencerMarketing