If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This | AdExchanger Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention from regulators.

A detailed update from @adexchanger.com on #UOOMs (or #OOPS es) like #globalPrivacyControl

"Fifteen state #privacy laws include a legal mandate to honor universal opt-out signals."

The good news is that it's easy to check GPC—one line of #JS

www.adexchanger.com/data-privacy...