Screenshot of the Forbes Expert Panel article titled “20 Expert Tips For Crafting Brief But Impactful Marketing Messages” published in Forbes on January 13, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided insights into these 20 tips outlined in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Expert Tips For Crafting Brief But Impactful Marketing Messages” published in Forbes on January 13, 2025. Toby’s comment was #20 titled “Use Customized and Interactive Content” and states: “Use UX technology to power adaptive personalization (customized content based on user behavior) and interactive microcopy (short, user-driven, content-like buttons and expandable text that changes upon interaction). These strategies turn content into a real-time relevant experience that grabs attention, resonates and boosts engagement (versus static messaging) while balancing brevity and depth.”

Check-out our recent @forbes.com Expert Panel article on 20 tips crafting messaging that grabs consumers' attention: bit.ly/4joSUlF

What tips would you add to Forbes Communications Council
list?

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