Ulster County OKs $580,000 tourism advertising contract with Idea Ranch; lawmakers press for ROI and brand clarity The Economic Development Committee approved a $580,000 contract with Idea Ranch LLC for tourism advertising after staff described a competitive RFP (14 submissions) and said Idea Ranch will not take commission on ad buys; legislators asked about return-on-investment metrics, retainer levels and the future of the county brand.

Ulster County is investing $580,000 in tourism advertising with Idea Ranch, promising significant savings and a fresh brand approach to boost its $1.1 billion visitor economy.

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