PS: Looking forward to hearing Don’s review of this piece AND I salute his decision (Risky!) to agree to this interview w/an NYT reporter who apparently lacks cultural competency. (I wrote #UncoveringRace @beaconpress.bsky.social, which examines societal threats of posed by non-diverse news staffs)

Danny Goldberg on how L.A. fought back after Rodney King — and what it means for Minneapolis Danny Goldberg, author of the new book "Liberals with Attitude: The Rodney King Beating and the Fight for the Soul of Los Angeles," was there in 1991 when

Ugh. I appreciate @califsun.bsky.social + its pod … BUT: Why not talk w a Black Journo from CA who covered the #LARiots + Implications? Why are (supposedly) *Well-Meaning* NewsOps in 2026 STILL Ignoring the value of Black Journos? 🤦🏽‍♀️ #HowWeGotHere #UncoveringRace www.californiasun.co/podcast/dann...

Reminder: In 2011, I wrote a data-driven book on the Risks to democracy if US news outlets kept refusing to prioritize race+class staffing / retention practices in their workforces. My book also warned about #BigTech’s homogeneous staffs. Fast fwd to 2026: we’re in Hell😵‍💫 #UncoveringRace

Stereotypes in Legacy Journalism Reporting remains a huge problem: See another major news outlet that chooses to highlight a photo of a Black person in its report on #SNAP — even though Black people DO NOT COMPRISE the majority of beneficiaries nationwide. #CulturalCompetencyMatters #UncoveringRace

Quite interesting to me how the precious few Black staffers currently @nytopinion.nytimes.com never acknowledge the Fact that their entree was made possible by other *non-traditional* Journos (esp Black practitioners) who endured all manner of Unequal treatment in newsrooms earlier. #UncoveringRace

Uncovering Race by Amy Alexander: 9780807061022 | PenguinRandomHouse.com: Books From an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape. F...

In my 2011 book examining the contentious subject of U.S. news orgs and how they cover ethnic minority populations + issues, I open by sharing details of my thinking + performance when covering the #LARiots: Could I remain “objective?” #UncoveringRace www.penguinrandomhouse.com/books/212019...

Does anyone ever look at the demographic makeup of #SF news orgs in 2025—and over the past 40yrs—and consider the Implications for how economics, housing, education, etc., in my hometown has been Covered locally / statewide / nationally? (Answer: Nope—well except for me.) 🌉 #UncoveringRace

idk, y’all *could have* read my 2011 title #UncoveringRace which asked data-informed questions about the #SiliconValley’s TakeOver of America’s traditional News Marketshare but….🤷🏽‍♀️ #HowWeGotHere

Uncovering Race: A Black Journalist's Story of Reporting and Reinvention From an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape. Fr...

*And also had to dig in while Locking the Manuscript to ensure that our #FactChecking process was based on accurate Sources—and this occurred at the beginning of #BigTech’s TakeOver of American mass comm. #UncoveringRace. 🙌🏾😑📚 www.beaconbroadside.com/broadside/20...

Glad that Wemple bailed outta the failing WaPost. Same time? @nytimes.com doesn’t have any experienced journalists who are Black, Latino or Asian covering the U.S. news media beat. Yes, it matters. #UncoveringRace

a woman in a blue dress is standing in front of a bed with an alarm clock on the nightstand that says 4:20 ALT: a woman in a blue dress is standing in front of a bed with an alarm clock on the nightstand that says 4:20

Me, after a late in PST review of the sm feeds + Cable / Network TV NewsCo broadcasts of (mostly White) FT Correspondents and Anchors now reporting *Live from LA* 🤦🏽‍♀️ #CulturalCompetencyMatters #UncoveringRace #LAUnderFire 🫢🫩😪🛌

*In full transparency: Tho I understand its appeal and reach, I deliberately avoid appearing on major national broadcast TV news programs. Turned out to be a (perversely) good choice when #BeaconPress released #UncoveringRace. I only spoke w #CUNY’s TV talk show—by design 😂 youtu.be/E_JhsOTIjLU?...

UNCOVERING RACE | Kirkus Reviews A consideration of how the mainstream media has grappled with race over the last 20 years.

Thus, here we are! Btw, guess why so few *Legacy* news and book industry media critics reviewed #UncoveringRace? Time’s Up: because of the very LIMITATIONS I document in the book🤣 See this review from #KIRKUS — it is brief and pls read it to the end🙃 www.kirkusreviews.com/book-reviews...

Uncovering Race: A Black Journalist's Story of Reporting and Reinvention From an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape. Fr...

Yep! I remain disappointed in the news biz in my hometown BUT long ago moved on psychologically/profesionally/geographically. Plus, I went IN when I documented the Hypocrisy of news orgs in a supposedly SuperLiberal town failing PoC residents 🤣 #UncoveringRace www.beaconbroadside.com/broadside/20...

Beacon Press: Uncovering Race From an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape.

Is America truly Egalitarian? The NYT is Agnostic on that Q, based on its Shameful history of Exclusionary hiring practices. I detailed this Important Disconnect in my 2011 nonfiction exam of U.S. News + U.S. Race…which the NYT did not cover or review 🤷🏽‍♀️ #UncoveringRace www.beacon.org/Uncovering-R...

Related and ibid: National news orgs also have Failed to assign Black Journos to cover @kamalaharris.com during the entirety of her long, stellar career as a pioneering Elected Official in / from #SanFrancisco. See the Byline here—and yes, it matters 🤦🏽‍♀️ #UncoveringRace bsky.app/profile/nyti...

Ditto re @semafor.com: Very bad that @axios.com, @puck.news @thebulwark.bsky.social et al claim to Watchdog the U.S. News biz—but *somehow* totally ignore the IMPORTANCE of internal staff / leadership demographics of all news cos, including their own. Their myopia is how we got here #UncoveringRace

PS: Note that any one of the NYT’s STAFF columnists “could” have written this. Instead, a smart BW Journo from outside the company delivered these evidence-based IMPORTANT insights. #UncoveringRace

Huh. Godspeed. Having written or produced for late 20thC—>early 21stC “left-wing machines,” only to learn that those outfits frequently are owned/led by Well-Meaning wealthy White people who decline to fully Integrate PoC and working-class Journos, I genuinely wish you all the best. #UncoveringRace

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Ugh, y’all. As I’ve noted for a long time: Due to homogeneous, culturally-incompetent leadership, the ostensibly *Legit* wing of American news outlets are Failing at their most important mission—to serve as WatchDogs of the Public Trust. #UncoveringRace

LoL, Dude. As KH said in GA today, “Where ya been?” 🤣 #UncoveringRace

a man wearing sunglasses says " absolute failure " in front of a pizza ALT: a man wearing sunglasses says " absolute failure " in front of a pizza

And btw: Black, Latino, Asian Journos at National Level could not EVAH survive this kind of Ethical breach. Not for the first time but: It is an Indictment of the U.S. News Biz for failing to seriously prioritize Diversity. Are #OliviaNuzzi’s editors Blind…or Complicit? 🤦🏽‍♀️💥 #UncoveringRace

Sigh. I described/verified this Shameful dynamic with data, history, firsthand accounts of the U.S. news biz in 2011 via Beacon Press 🤷🏽‍♀️ #UncoveringRace

Cultural Competency matters! To wit: How do you omit the Fact that the funeral cited here was for Rep. Sheila Jackson Lee? 🤦🏽‍♀️ “The Clintons saw Ms. Harris at a funeral in Texas last week and have stayed in regular touch, according to two people familiar with their conversations.” #UncoveringRace

Opinion | At NABJ, Trump was both a missile and a mirror At the NABJ convention, Donald Trump was given a forum to attack and degrade us while we listened politely. Is no price too high for access?

Sigh. “For a good part of the past eight years, many of us have criticized our White media peers for both-sidesism, false equivalence and allowing the spread of demonstrable lies.” — Karen Attiah @washingtonpost.com (Free Link) #UncoveringRace 😬👇🏾 wapo.st/4dv7ft7

To reiterate: I wrote #UncoveringRace in 2011 — a fact and data-based, culturally competent nonfiction book laying out the High Stakes implications of the U.S. news biz’s Failure to aggressively prioritize race and class diverse newsrooms….a book ignored by the MSM. And 13yrs later, here we are. 🤦🏽‍♀️

PS: After this Accountability check in, I’ll now happily return to NOT listening to this pod. #UncoveringRace #TeamNorCal 🌉🏞️

This same dynamic sunk Hillary Clinton’s bid. In retrospect (and having worked in the Beltway fishbowl / news biz mass comm industrial complex from 2006-2022), it’s actually a Miracle that PBO got elected twice. #UncoveringRace

My 2011 nonfiction book on the U.S. News biz and the implications of industry Chiefs’ stubborn refusal to prioritize the recruiting/hiring/promotion of PoCs deployed census + other population demographics data to show the Folly of their exclusionary approach. Fast Fwd to now and…🤷🏽‍♀️ #UncoveringRace

PS: *Some of Us* who’ve been Inside NPR since the mid-2000s know What’s Up. Still —I hope everyone enjoys this phenomenal performance by CHAKA KHAN 🎤🎶 #UncoveringRace