So you can go claim those blog posts done for blog tours and these will show up when readers Google you. #BookPromotion #UnicornWriters

Google has updated their search to provide results to include G+ among their top ranks. Integration is key. #BookPromotion #UnicornWriters

Spend your time learning how to tap into your reader. Find out where they are. #BookPromotion #UnicornWriters

What is the benefit to your reader? What problem does your book solve? Are you entertaining your reader? #BookPromotion #UnicornWriters

Engage with your reader. They are the ones that sell your book! Readers telling readers telling readers. #BookPromotion #UnicornWriters

Platform is not who you know but who knows you. #BookPromotion #UnicornWriters

Two things you should never do. Cut your own hair, design your own cover. You're too close to your subject. #BookPromotion #UnicornWriters

Consistency is a big thing. Remain consistent in your message. That's key to your branding. #BookPromotion #UnicornWriters

Know who else is out there! #BookPromotion #UnicornWriters

Connect with readers by "buying thru emotion". #BookPromotion #UnicornWriters

Sitting in the Sell more Books panel with Penny Salvieni. #UnicornWriters #BookPromotion

Your POD book has to be returnable or distributors won't touch it. #selfpub This applies to #DigPub too. #MarkLevine #UnicornWriters

So just because a store can order your book, it doesn't mean they will actually stock it. #MarkLevine #UnicornWriters

Distribution does not mean sales. It just makes your book easily available to the book trade. #MarkLevine #UnicornWriters

Have to leave the panel early for author interviews but don't want to leave #MarkLevine's discussion. Great self pub info! #UnicornWriters

Rights: license should only be non-exclusive and terminable w/ short notice (30-60 days). #selfpub #MarkLevine #UnicornWriters

Some self pub companies double up or "fatten" the POD cost which dips into your royalties earned. #MarkLevine #UnicornWriters

Royalties may vary based on distribution type. #MarkLevine #UnicornWriters

Understand your royalties clause. If "net royalties" are used, royalty is usually based on retail price of book. #MarkLevine #UnicornWriters

So a 200-pg POD book in print would cost $3.90 to produce. Know the cost so you know how to price your book. #MarkLevine #UnicornWriters

Saritza Hernandez My Connecticut Adventure. #UnicornWriters #InstapicFrames...

Photo: My Connecticut Adventure. #UnicornWriters #InstapicFrames #PicCells #ColorSplurge #InstaSplash... http://tmblr.co/Zy-GixfqadZ0