Sweaty Betty says 'Wear the Damn Shorts' in new ad campaign - Sweaty Betty, the female founded activewear brand has launched a new, bold and powerful iteration of its 'Wear the Damn Shorts' campaign.

🩳No filters. No shame. Just confidence.
@SweatyBetty says #WearTheDamnShorts in its latest body-positive campaign, by @havaslondon empowering women to move freely and proudly.
Because every body is a summer body. #BodyPositivity
#ConfidenceInMotion