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Levia to Monarch Beverage: Troy Brosnan on Cannabis Drinks, Innovation & Market Challenges
Levia to Monarch Beverage: Troy Brosnan on Cannabis Drinks, Innovation & Market Challenges In this episode of Founder Spotlight, I sit down with Troy Brosnan, the entrepreneurial mind behind Levia and now the CEO of Monarch Beverage. We talk candidly about the journey from startup to…

👇 What’s one THC drink brand you think could scale like this?

🎧 Full convo: youtu.be/YCmuZxTAMHM

#THCDrinks #CannabisBeverages #Levia #WeedDrink

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How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding
→ A category begging for drinks

🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink

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Video

How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding
→ A category begging for drinks

🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink

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Levia hit $1M/month in sales before selling for $60M.

What worked?
→ First to shelf
→ No sugar, no carbs
→ Clean branding
→ A market hungry for drinks

They didn’t just launch a product.
They nailed timing and positioning.

🎧 youtu.be/YCmuZxTAMHM
#CannabisBeverages #LeviaTHC #THCDrinks #WeedDrink

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He didn’t believe Monarch’s emulsion tech could be that strong.

So he used a standard 5mg dose.
Got wrecked.
Took a nap.
Lesson learned.

Sometimes less is more—especially in infused drinks.

🎧 youtu.be/YCmuZxTAMHM
#THCDrinks #WeedDrink #CannabisEmulsion #InfusedBeverages

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Such awesome looking #art! Now I want to watch all the #jurassicpark & #jurassicworld movies! We have East Coast friends that we watch at least the 1st few w/over video chat around thanksgiving every year w/a reg drinking game for them&a #weeddrink one for us! I highly (pun intended) recommend it!

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