Busan’s Design Obsession Turns Industry into Image | Busan news | Breeze in Busan “Design became Busan’s new industrial policy — not a means of production, but a method of presentation.” The city’s shift toward design governance turned aesthetics into administration.

Busan lost its industry — and rebuilt its image.
Now design is not just an art, but a system of governance.
A city that once made ships now manufactures appearance.
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