Experience Olympia & Beyond tells Yelm council it’s using AI and targeted advertising to drive overnight stays Shauna, interim CEO of Experience Olympia & Beyond, briefed the Yelm City Council Feb. 3 on regional tourism metrics, a $1.4 million operating budget, new AI ‘chat personalities’ for the tourism website, and plans to refresh a Yelm visitor guide; she noted Yelm’s 2026 LTAC contribution of $7,000.

Experience Olympia & Beyond is harnessing AI and targeted advertising to transform day visitors into overnight guests, boosting tourism revenue and creating new opportunities for Thurston County.

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