Youth washing as a corporate social responsibility tactic of health-harming industries Abstract. The marketing tactics of health-harming industries are broader than advertising. Health-harming industries use a range of promotional and public

📚 New Journal Article: #YouthWashing as a Corporate Social Responsibility #CSR tactic of health-harming industries:

#Alcohol
#Gambling
#UltraProcessedFood #UPF
#Tobacco
#FossilFuel

In @healthpromint.bsky.social - Editor in Chief @docsamantha.bsky.social

academic.oup.com/heapro/artic...

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This new study invites us to challenge #youthwashing wherever it hides: in business, politics, or human rights work.

Read it here 👇
journals.sagepub.com/doi/10.1177/...

#YouthPower #ChildRights #academicbsky

[image sources: Wikimedia Commons / Ideogram / ChatGPT]

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Even "the child's right to be heard" (a well-known legal principle) is part of the problem.

It sounds empowering, but it actually helps adults get away with #youthwashing.

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At global events, the chosen youth are often asked to sing, dance, or repeat convenient messages.

Their presence makes adults look progressive – while ignoring the working youth who disagree.

That's not real inclusion – that's #youthwashing.

7/15

And #youthwashing often happens in the name of child rights.

The article focuses on two main examples:

1️⃣ "Child labor" abolition campaigns.
2️⃣ Human rights reports on Palestinian "child political prisoners."

3/15

Like greenwashing or pinkwashing, #Youthwashing is about claiming to support a certain group or cause – while actually using them for your own benefit.

2/15

Ever heard of #Youthwashing?

It's when governments, corporations, NGOs, or researchers use young people's voices, images, or causes to look good – while ignoring, or even undermining, their real concerns.

Here's what the first academic study on #youthwashing reveals 🧵

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