How We A/B Tested Our Way to Product-Market Fit
Product-market fit isn't found through guesswork or a single stroke of genius; it's discovered through a relentless process of scientific experimentation. The best product teams don't argue about what the user wants in meetings—they build it, they test it, and they let the data decide.
This is the world of A/B testing, the engine of modern product development.In this episode, we're giving you a crash course in the art and science of A/B testing. We'll break down the simple framework you can use to run your first meaningful experiment this week, even without a data scientist on your team. You'll learn about the button color change that boosted conversions by over 300%, how Netflix tests everything you see, and the common statistical traps that can lead you astray.
