Ann Handley co-founded ClickZ in the late 1990s. Then she became the world's first Chief Content Officer. Not because the role existed. Because she created the need for it. We stan. #WomensHistoryMonth #AnnHandley #ContentMarketing

Ann Handley advises focusing on customer journeys over brand stories for more engaging marketing.

#annhandley #digitalmarketing #customercentric #contentmarketing #marketingnarratives #brandstorytelling #customerjourney #engagingcontent

Three Insights from “Everybody Writes” from a Fellow Content Creator  - Modern Marketing Today Learn how Everybody Writes helped me transition from social media marketing to thought leadership content creation through better writing.

A colleague of mine at Strategic Communications Group penned this timely review of Ann Handley's book "Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content." modernmarketingtoday.com/three-insigh... #DigitalMarketer #ContentMarketing #ThoughtLeadership #AnnHandley