Auto‑bidding with Return‑on‑Spend Limits and Uncertainty Quantification

Prediction intervals were added to auto‑bidding, raising conversion rates while keeping Return‑on‑Spend violations below the limit in simulated, real‑world tests. Read more: getnews.me/auto-bidding-with-return... #predictionintervals #autobidding

New Approach Boosts AI-Generated Auto‑Bidding with Offline Reward Evaluation

AIGB‑Pearl adds a trajectory evaluator to auto‑bidding, leveraging an LLM. Tests on simulated and real‑world platforms show it outperforms planners and RL baselines in ROI. Read more: getnews.me/new-approach-boosts-ai-g... #aigb #autobidding