Even though I quit drinking entirely a little over 2 years ago, a stat I love is 92% of non-alc buyers still purchase alcohol.

People largely aren’t quitting drinking; they’re just being more thoughtful and curating the experience that fits their needs.

#BeverageTrends

China’s Wine Production Plummets 91% Since 2012 as Industry Struggles With High Prices and Slow Sales Domestic wineries face unsold stock, shifting consumer tastes, and fierce competition from cheaper imports despite quality gains

FYI: China’s Wine Production Plummets 91% Since 2012 as Industry Struggles With High Prices and Slow Sales #ChinaWine #WineIndustry #WineProduction #WineSales #BeverageTrends

Ready-to-Drink Cocktails Drive U.S. Spirits to 303 Million Cases, Surpassing Wine for First Time in 40 Years RTD and RTS beverages fuel industry growth as traditional spirits decline, with Surfside projected to hit 12 million cases in 2024

Ready-to-Drink Cocktails Drive U.S. Spirits to 303 Million Cases, Surpassing Wine for First Time in 40 Years #ReadyToDrink #Cocktails #Spirits #Wine #BeverageTrends

Even though I quit drinking entirely a little over 2 years ago, a stat I love is 92% of non-alc buyers still purchase alcohol.

People largely aren’t quitting drinking; they’re just being more thoughtful and curating the experience that fits their needs.

#BeverageTrends

A trending new beverage twist: beer with matcha tea 🍺🍵. Would you try this viral drink experiment? #BeverageTrends #DrinkInnovations

Gen Z Drives Surge in Spicy, Functional, and Nostalgic Beverages Bold flavors and health-focused drinks reshape menus as younger consumers seek novelty and immersive experiences in beverage choices

FYI: Gen Z Drives Surge in Spicy, Functional, and Nostalgic Beverages #GenZ #SpicyBeverages #FunctionalDrinks #NostalgicFlavors #BeverageTrends

Ready-To-Drink beverages outpace wine as younger consumers shift preferences in key global markets Convenience, health trends, and innovative flavors drive rtd growth while traditional wine faces declining consumption and changing social habits

FYI: Ready-To-Drink beverages outpace wine as younger consumers shift preferences in key global markets #ReadyToDrink #BeverageTrends #HealthConscious #ConsumerPreferences #InnovativeFlavors

Gen Z Drives Surge in Spicy, Functional, and Nostalgic Beverages Bold flavors and health-focused drinks reshape menus as younger consumers seek novelty and immersive experiences in beverage choices

Gen Z Drives Surge in Spicy, Functional, and Nostalgic Beverages #GenZ #BeverageTrends #SpicyDrinks #FunctionalBeverages #NostalgicFlavors

Ready-To-Drink beverages outpace wine as younger consumers shift preferences in key global markets Convenience, health trends, and innovative flavors drive rtd growth while traditional wine faces declining consumption and changing social habits

Ready-To-Drink beverages outpace wine as younger consumers shift preferences in key global markets #ReadyToDrink #BeverageTrends #HealthyChoices #Innovation #RTD

Global beverage brands see rising value as premiumization and no-alcohol trends reshape market Corona Extra, Moutai, and Moët & Chandon retain top spots while new entrants and health-focused consumers drive industry shifts

FYI: Global beverage brands see rising value as premiumization and no-alcohol trends reshape market #BeverageTrends #Premiumization #NoAlcohol #GlobalBrands #HealthFocus

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest...

Bev-alc sales show signs of recovery 🍻—dollar sales rose 3% WoW in the latest Circana off-premise scans for the week ending July 20.
www.brewbound.com/news/circana...
#BeerIndustry #BeverageTrends #AlcoholSales #MarketData

Global beverage brands see rising value as premiumization and no-alcohol trends reshape market Corona Extra, Moutai, and Moët & Chandon retain top spots while new entrants and health-focused consumers drive industry shifts

Global beverage brands see rising value as premiumization and no-alcohol trends reshape market #BeverageTrends #Premiumization #NoAlcohol #HealthAndWellness #GlobalBrands

Big Alcohol prepares to fight back as buzzy cannabis drinks steal sales By Jessica DiNapoli and Emma Rumney NEW YORK (Reuters) -Top alcohol makers have been sitting on the sidelines of a cannabis beverage boom, watching brands in the fast-growing category like Cann and Wynk make deals with beer and booze distributors, and gain valuable space on liquor store shelves. Now some alcohol companies, seeing their sales falter, are laying the groundwork to potentially enter the lucrative but risky market, a dozen founders of cannabis brands, ingredients suppliers and drinks manufacturers told Reuters. Drinks containing THC, the mood-altering ingredient in marijuana, are restricted to licensed dispensaries in 24 U.S. states where recreational use of pot is legal. But small amounts of THC can also be extracted from hemp, a crop that’s related to marijuana but is legal federally. Beverages containing THC derived from hemp can be sold in many liquor shops, convenience stores and supermarkets. That’s where Big Alcohol sees opportunity, despite some companies having been burned by past cannabis investments. Corona brewer Constellation Brands (NYSE:STZ) has been internally researching hemp-based cannabis drinks to weigh its next steps, a source familiar with the company’s thinking said. Absolut vodka distiller Pernod Ricard (EPA:PERP) has met with Brez, maker of drinks with THC derived from hemp, as recently as last month to discuss a possible investment, Brez’s founder Aaron Nosbisch said. "They did not invest now but are circling," Nosbisch said. Pernod declined to comment on the meeting. Constellation Brands said it does not comment on rumors and speculation. Alcohol makers are still suffering a hangover following America’s pandemic drinking binge, when sales spiked as cash-flush consumers splurged on pricey bottles of liquor for their homes, and then rushed back to bars when lockdown restrictions lifted. Alcohol sales have been falling ever since as inflation and interest rates rose and wallets became stretched. The companies also now face growing warnings from public health authorities who say drinking even small amounts of alcohol is associated with at least seven types of cancer. Overall U.S. beer volumes fell nearly 6% through May of this year, according to the Beer Institute. Volumes of spirits and wine sold in the same time period have declined by 5.6% and 9%, respectively, according to the Wine & Spirits Wholesalers of America. In a sign of tumult in the industry, the CEO of the world’s biggest alcohol maker, Diageo (LON:DGE), stepped down last week as the company struggles to revive growth. But hemp-based drinks are expanding fast. The market for drinks infused with THC from hemp is projected to top $1 billion in sales this year, according to market research firm Euromonitor, and climb past $4 billion in 2028. Molson Coors (NYSE:TAP) CEO Gavin Hattersley told Reuters in January he’d be naive to say THC beverages aren’t having an effect "at least in a small way." Tilray (NASDAQ:TLRY) Brands, the fourth-largest U.S. craft brewer with brands including Montauk and Shock Top, is selling its new hemp-derived THC seltzers through its beer distributors such as United Distributors in Georgia, executives told Reuters in an interview. The company’s THC drinks are for sale in 13 states. "There’s not a real leader that’s taken ahold of the (market) so far, and that’s what we look to do," Tilray’s CEO Irwin Simon told Reuters earlier this year. Others, including Heineken (AS:HEIN)’s Lagunitas brand and Pabst Blue Ribbon, the fifth-largest U.S. brewer, have lent their names to THC seltzers for sale in dispensaries in California. Lagunitas is looking to grow distribution of its THC seltzer, potentially using hemp, to other states, a representative from Cannacraft, its ingredient supplier, said. A spokesperson for Lagunitas said it has no immediate plans to expand, but monitors market development and looks for opportunities as consumer tastes and regulations change. Boston Beer (NYSE:SAM), the maker of Sam Adams, is one of the brewers with the clearest path to eventually enter the U.S. cannabis drinks market although it has not provided a time frame for doing so. The company is already selling its Teapot brand of THC-infused tea in Canada where weed is legal, and in the last year tested a potential U.S. version made from THC derived from hemp. To test the reformulated product, a panel of trained sensory experts sampled Teapot with both THC from hemp and marijuana, and could not taste a difference, said the company’s head of cannabis, Paul Weaver. "This is a source of growth for our organization, flat out," Weaver said. CAUTIOUS MOVES Big Alcohol is treading carefully in cannabis drinks because state and federal regulations have shifted, and could change again, said five executives at ingredients suppliers and THC beverage brands. California, which has legal weed, banned hemp-based drinks last year to try to prevent children from consuming them. Other states have introduced special taxes or restricted sales, ambiguity that has held alcohol companies back from entering the market. Sen. Mitch McConnell, who helped first legalize hemp in 2018 to support farmers in his home state of Kentucky, in July introduced a provision in a government spending bill that could ban intoxicating products using the plant. McConnell wrote in an op-ed published in the Louisville Courier Journal on July 17 that his efforts are aimed at keeping THC gummies that look like familiar candies out of the hands of children. He did not provide comment beyond the op-ed. Big brewers have been burned by past cannabis investments. In 2022, the biggest U.S. brewer Anheuser-Busch inBev exited a deal with Tilray to research cannabis drinks in Canada. The same year, Molson Coors shuttered its U.S. business selling beverages infused with CBD, a compound in marijuana and hemp that does not have psychoactive effects, citing an uncertain regulatory environment. Constellation Brands restructured its investment in Canadian cannabis company Canopy Growth (NASDAQ:CGC) last year after poor sales. Now, however, hemp-based THC drinks are sold widely. Beyond beer’s declining sales, brewers face an additional squeeze from tariffs, which threaten to push up prices for imported drinks, and Hispanic consumers, who are staying home due to fears of U.S. immigration enforcement. HIGH MARGINS Liquor stores are embracing the buzzy beverages to boost their margins as the drinks, typically more expensive than a six-pack of beer, start to outsell other types of alcohol. Jon Halper, CEO of Minnesota liquor store chain Top Ten Liquors, told Reuters in June that THC beverages now make up 15% of his business after the company introduced them two years ago. By next year, they could grow to rival wine, currently in the mid twenty percent of his sales, he said. The drinks take shelf space mostly from beer because they are in coolers, Halper said. The margins on cannabis beverages are higher than those for beer and spirits, helping his firm offset softening alcohol sales. Charleston, South Carolina-based Southern Horizon Logistics, a sister company of Budweiser distributor Southern Crown Partners, is now selling more hemp-based drinks than wine and spirits, said Justin Ashby, the company’s chief administrative officer. Ryan Moses, CEO of Nashville, Tennessee-based beer, wine and spirits distributor Best Brands, said that growth from THC-infused drinks has helped offset flat and declining alcohol sales. Instead of possible layoffs, Moses has been able to re-allocate employees to the new category. "It could be as big as the other categories five to 10 years from now," Moses said. Consumers like Josh Goldberg, 39, of Lindenhurst, New York, are also trading out beer and tequila for THC seltzers. Goldberg made the switch almost two years ago, and hasn’t had a drink since. "It replaces the physical act of drinking with drinking something else," Goldberg said. "The soccer mom has really embraced the category in a big way," Halper said.

Click Subscribe #CannabisDrinks #AlcoholIndustry #CannabisMarket #BeverageTrends #HealthAndWellness

Global Rum Market Size & Industry Report, 2031 Rum Market, including historical market sizes from 2019 to 2022 and forecasts for 2024 to 2031. The market is estimated to be valued at USD 12,320 Million in 2023 and is projected to grow to approxima...

The global rum market is growing at a 5.6% CAGR, reaching $18.15B by 2031. Key drivers include flavored variants, premium aged rum, and a surge in cocktail culture across urban markets.

#RumMarket #SpiritsIndustry #CraftRum #BeverageTrends #PremiumLiquor #AlcoholicDrinks #GlobalSpirits

Global Tequila Market Size, Share & Scope, 2031 Tequila Market, including historical market sizes from 2019 to 2022 and forecasts for 2024 to 2031. The market is estimated to be valued at USD 415,400 Million in 2023 and is projected to grow to appr...

Global demand for tequila is rising, especially in North America and emerging markets. Premiumization, craft brands, and growing agave production are propelling the market at a 5.26% CAGR through 2031.

#TequilaMarket #AgaveSpirits #AlcoholIndustry #CraftDistilling #BeverageTrends #PremiumTequila

Online food and beverage sales set to nearly double by 2030 but growth favors food over drinks Non-alcoholic beverages expected to lead category as brands face challenges replicating impulse buys and adapting to health trends

Online food and beverage sales set to nearly double by 2030 but growth favors food over drinks #FoodSales #BeverageTrends #EcommerceGrowth #NonAlcoholicDrinks #HealthTrends

WGSN acquires IWSR to strengthen position in global beverage alcohol data and trend forecasting Deal unites two industry leaders as demand for advanced analytics and consumer insights grows across food and beverage sectors worldwide

WGSN acquires IWSR to strengthen position in global beverage alcohol data and trend forecasting #BeverageTrends #AlcoholIndustry #DataAnalytics #MarketInsights #FoodAndBeverage

Non-Alcoholic Concentrated Syrup Market Size, Share & Scope, 2031 Non-Alcoholic Concentrated Syrup Market, including historical market sizes from 2019 to 2022 and forecasts for 2024 to 2031. The market is estimated to be valued at USD 29,822.51 Million in 2023 and ...

Explore the booming Non-Alcoholic Concentrated Syrup Market 🍹 valued at USD 28.33B in 2023, growing at 5.2% CAGR till 2030. Dive into trends, innovations & regional insights driving flavor-forward beverages. #SyrupMarket #NonAlcoholicDrinks #BeverageTrends #HealthyDrinks 🌍📈

Global Tequila Market Size, Share & Scope, 2031 Tequila Market, including historical market sizes from 2019 to 2022 and forecasts for 2024 to 2031. The market is estimated to be valued at USD 415,400 Million in 2023 and is projected to grow to appr...

Discover the latest insights in the global tequila market 🌎🍸growth drivers, trends, key players & forecasts. Explore how premiumization & agave sourcing are shaping the future! #TequilaMarket #BeverageTrends #AlcoholIndustry #MarketResearch #AgaveSpirits

Tea isn’t just your grandma’s drink anymore. Gen Z is sipping smarter — and we’re here for it. ☕🍵

#GenZ #GenZDrinks #TiestaTea #BeverageTrends #TeaTrend #TeaTalk #Wellness #DrinkBetter

“All natural” isn’t cutting it anymore.

Jason Westplate says consumers are done with vague labels and mystery ingredients.

They want to know:
→ What’s in their drink
→ Why it’s in there
→ How it impacts their health

📩 Subscribe for more: herbal.beehiiv.com/subscribe
#CleanLabel #BeverageTrends

Alcohol Drags Monster’s Q1 Earnings Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

🍻 Weak alcohol sales weighed down Monster Beverage in Q1, contributing to a 2.3% dip in net sales amid broader headwinds.
www.brewbound.com/news/alcohol...
#BeerNews #AlcoholIndustry #BeverageTrends #MonsterBeverage

AI identifies six emerging ingredients set to reshape alcoholic beverage trends in 2025 GlobalData's AI-powered report tracks ingredient trends based on 61 billion consumer data points

FYI: AI identifies six emerging ingredients set to reshape alcoholic beverage trends in 2025 #AI #BeverageTrends #AlcoholIndustry #FoodInnovation #EmergingIngredients

AI identifies six emerging ingredients set to reshape alcoholic beverage trends in 2025 GlobalData's AI-powered report tracks ingredient trends based on 61 billion consumer data points

AI identifies six emerging ingredients set to reshape alcoholic beverage trends in 2025 #AI #BeverageTrends #EmergingIngredients #GlobalData #Alcohol

(COVID Version) Global Craft Soda Drink Market Status (2017-2022) And Forecast (2022E-2028F) By Region, Product Type & End-Use (COVID Version) Global Craft Soda Drink Market, Share, Revenue, Size, Global, Research Report, Rate, Price, Industry Trends, Analysis, Outlook ,Forecast,

Pop into the 🥤 Craft Soda Drink Market! The 2025 report explores natural ingredients, indie brands, consumer trends & global growth—perfect for beverage startups, retailers & investors.
#CraftSoda #BeverageTrends #NaturalDrinks #SodaMarket 📈🌿

(COVID Version) Global Dark Rum Market Status (2017-2022) And Forecast (2022E-2028F) By Region, Product Type & End-Use (COVID Version) Global Dark Rum Market, Share, Revenue, Size, Global, Research Report, Rate, Price, Industry Trends, Analysis, Outlook ,Forecast,

Uncover bold insights into the 🥃 Dark Rum Market! This 2025 report explores global trends, consumer preferences, key brands & growth forecasts. A must for alcohol brands, distributors & investors.
#DarkRum #AlcoholIndustry #BeverageTrends #SpiritsMarket 📈🌎

(COVID Version) Global Cream Soda Market Status (2017-2022) And Forecast (2022E-2028F) By Region, Product Type & End-Use (COVID Version) Global Cream Soda Market, Share, Revenue, Size, Global, Research Report, Rate, Price, Industry Trends, Analysis, Outlook ,Forecast,

Pop open fresh insights 🥤 with the Cream Soda Market 2025 report—analyzing flavor trends, key brands, consumer preferences & global market growth. Perfect for beverage industry pros!
#CreamSoda #BeverageTrends #MarketResearch #SoftDrinks #FMCG #SodaIndustry #DrinkInnovation

(COVID Version) Global Cup Of Solid Milk Tea Market Status (2017-2022) And Forecast (2022E-2028F) By Region, Product Type & End-Use (COVID Version) Global Cup of Solid Milk Tea Market, Share, Revenue, Size, Global, Research Report, Rate, Price, Industry Trends, Analysis, Outlook ,Forecast,

Dive into the evolving ☕ Cup of Solid Milk Tea Market—analyze 2025 trends, innovations, top brands & consumer behavior. Discover what’s brewing in this fast-growing niche! #MilkTea #SolidMilkTea #MarketResearch #BeverageTrends #TeaMarket #FMCG #FoodInnovation

Consumer Preferences Shaping the Future of the Rum Market

#RumMarket #PremiumRum #SpicedRum #CocktailCulture #AlcoholTrends #GlobalSpirits #RumIndustry #MarketAnalysis #BeverageTrends #RumLovers