Black Madre’s Handcarved Campaign for Corona Elevates Folklore in 'Fishermen Storytellers' – PRINT Magazine Black Madre and Africa Creative chose a narrative path for Corona's new campaign, using handcarved wood, stop-motion animation, and Caiçara aesthetics.

Apparently Corona is focusing on environmental stewardship and local impact now. This new ad series has an interesting process and some stunning visuals and cool folklore: www.printmag.com/global-desig... #folklore #fishermenstorytellers #corona #folkyfriday #blackmadre #africacreative #brazil