Bouba/kiki effect - Wikipedia

oh wow i learnt something today 🤓 en.wikipedia.org/wiki/Bouba/k...
#BoubaKikiEffect #bouba #kiki

People around world associate rolled R with a jagged line, study finds Speakers of 28 languages linked sound and shape at least 88% of the time, in ‘strongest case of sound symbolism to date’

Study finds that a rolled or trilled R sound is consistently matched with a jagged line.

#boubakikieffect #language

www.theguardian.com/science/2024...

Orange spikey shape on the left and a purple bulgy shape on the right

Which one is bouba and which is kiki? The answer seems intuitively obvious, but why? And what explains the widespread agreement in judgements about cross-modal correspondences? #PhilSenses #BoubaKikiEffect cognitiontoday.com/the-kiki-bou...

It's a Bouba, Not a Kiki: The Relationship Between Sound, Form, and Meaning - Behavioral Scientist We don’t assume that we can understand the meaning of words based on their sound alone. But a long history of research in psycholinguistics hints that we’re better at it than we might think.

Fer anyone else that is frightened and | or confused, here's an article about the #BoubaKikiEffect:

behavioralscientist.org/its-a-bouba-....