Pixel art is the perfect illustration style for branded video games like this. The aesthetic also allows contemporary brands to be reframed through an unexpected 8-bit lens, instantly signaling play, nostalgia, and approachability.
#pixelart #pixelartist #8bitart #gameart #adultswim #brandedgame
Pixel art is the perfect illustration style for branded video games and the aesthetic also allows contemporary brands to be reframed through an unexpected 8-bit lens, instantly signaling play, nostalgia, and approachability.
#pixelart #pixelartist #8bitart #brandedgame #luxurybranding #gamedesign
It can turn ordinary brand interactions into playful experiences. Everyday moments become game-like scenarios that invite participation instead of passive consumption.
#pixelart #pixelartist #8bitart #gameart #brandedgame #interactivedesign #advertisingart #videogame #brandexperience #artdirection
During COVID lockdowns, Sam Adams recreated its Oktoberfest stein-hoisting competition as a virtual experience, simulating the communal atmosphere of the event and allowing participants to compete online rather than physically.
#pixelart #pixelartist #8bitart #artdirection #brandedgame
Over the next month I’ll be highlighting some of these projects, including work for Coach, Adult Swim, and WWE.
#pixelart #pixelartist #8bitart #gameart #interactivedesign
#brandedgame #gamedesign #videogame #brandexperience #artdirection
