L.A. in a Minute (@lainaminute) on Threads Can somebody tell me *precisely* when brand launches/events became "activations?" I know this has been the case for a while, just curious if anybody can pinpoint that. Thanks!

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SO–
when did events become "activations"?
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www.threads.com/@lainaminute...
#marketing #lingo #experiential #activations #events #brandlaunches #interactive #advertising #branding