Enhancing climate resilience with proximal cues in personalized climate disaster preparedness messaging - Nature Human Behaviour In this randomized field experiment with 12,985 Australian homeowners, adding place cues to climate-risk emails increased click-throughs and engagement, suggesting a low-cost, scalable way to prompt wildfire-preparedness actions.

This new study by @nuritnobel.bsky.social and Michael Hiscox shows adding place cues to climate-risk emails doubled click-throughs and increased engagement in wildfire-preparedness actions. #cliamteresilience #placeattachment