Consumer Type: Brower Buyers Remarketing strategies are shaped by understanding how long browsers take to convert. How Consumer Research Helps: Helps design engagement tactics like wishlists, style quizzes, or email drip campaigns. Sensory Spectrum logo and contact information: hello@sensoryspectrum.com; +1 (908) 376-7000 www.sensoryspectrum.com

Learn more: https://sensoryspectrum.odoo.com/r/pQD

#ConsumerInsights #MarketingStrategy

For years, businesses have obsessed over ratings, proximity, and search rankings.

But something bigger just changed. After more than a decade, Google Maps is evolving into an AI-powered decision layer

#MarketResearch #ConsumerInsights #AI #GoogleMaps #AIDiscovery #JasperColin

This week’s #AssociateSpotlight features FieldAgent. Since 2010, Field Agent has crowdsourced smartphones worldwide to deliver audits, consumer insights, product reviews and on-demand sales support.

Watch the video to learn more: https://ow.ly/SZtp50Yt5XM
#RetailInsights #ConsumerInsights

Consumer Type: Loyal Buyers: How Consumer Research Helps Insights support retention strategies, including personalized communications and loyalty rewards. Helps refine brand messaging to emphasize consistency, quality, or shared values that resonate. Sensory Spectrum logo and contact info: hello@sensoryspectrum.com +1 (908) 376-7000 www.sensoryspectrum.com

#CustomerLoyalty #ConsumerInsights

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

FYI: 81% of consumers fear AI data access, but daily use keeps climbing #AI #DataPrivacy #ConsumerInsights #Survey #DigitalTrends

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

FYI: 81% of consumers fear AI data access, but daily use keeps climbing #AI #DataPrivacy #ConsumerInsights #Survey #DigitalTrends

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

ICYMI: 81% of consumers fear AI data access, but daily use keeps climbing #AI #DataPrivacy #ConsumerInsights #AIEthics #DigitalTrends

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

ICYMI: 81% of consumers fear AI data access, but daily use keeps climbing #AI #DataPrivacy #ConsumerInsights #AIEthics #DigitalTrends

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

81% of consumers fear AI data access, but daily use keeps climbing #AI #ConsumerInsights #DataPrivacy #AIEthics #DigitalTrends

81% of consumers fear AI data access, but daily use keeps climbing Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.

81% of consumers fear AI data access, but daily use keeps climbing #AI #ConsumerInsights #DataPrivacy #AIEthics #DigitalTrends

Consumers don’t just decide — they think before they choose 🧠👇
youtu.be/dMmeHanqynA

#ConsumerInsights #BusinessGrowth

India’s consumer landscape is shifting. Acquisition costs rise while loyalty declines. Gen Z drives premiumization and identity led spending. Trend loyalty shortens cycles. Trust flows through peers. Value now means aspiration ethics seamless digital experience. Brands must evolve from transactional rewards to tech enabled intimacy built on personalization and community. Is your strategy ready for 2026? 💬 #ConsumerShift #BrandLeadership #GenZ #Premiumization #ConsumerInsights #IndianMarket #BrandStrategy

Great Consumer Shift: India’s Gen Z, Premiumization & Reinvention of Loyalty in 2026 🚀🔥🇮🇳 | bit.ly/3ZTJm9N | Brands must evolve from transactional rewards to tech enabled intimacy built on personalization/community. #ConsumerInsights #IndianMarket #BrandStrategy #CustomerExperience #MarketingStrategy

Infillion buys Catalina to lock in $600B in annual purchase data Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

ICYMI: Infillion buys Catalina to lock in $600B in annual purchase data #Infillion #Catalina #PurchaseData #ConsumerInsights #DataAcquisition

Infillion buys Catalina to lock in $600B in annual purchase data Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

ICYMI: Infillion buys Catalina to lock in $600B in annual purchase data #Infillion #Catalina #PurchaseData #ConsumerInsights #DataAcquisition

Dark blue cover with bold title 'Testing That Talks', light blue speech bubble with three dots, plus a subtitle: Reaching the Right Buyers with Consumer Insights

Discount or price-sensitive buyers wait for the right deal.

Our latest Testing That Talks thread explores how consumer research identifies meaningful discounts and promotional timing that converts.

#PricingStrategy #ConsumerInsights

Infillion buys Catalina to lock in $600B in annual purchase data Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

Infillion buys Catalina to lock in $600B in annual purchase data #DataAcquisition #ConsumerInsights #AdTech #MarketingStrategy #BusinessNews

Infillion buys Catalina to lock in $600B in annual purchase data Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

Infillion buys Catalina to lock in $600B in annual purchase data #DataAcquisition #ConsumerInsights #AdTech #MarketingStrategy #BusinessNews

Consumers decide — markets react 📈
Learn behavior, trends & business strategy 👇
youtu.be/dMmeHanqynA

#ConsumerInsights #BusinessGrowth

French Shoppers Show Rising Trust in Supermarket Wines Despite Sales Decline New study reveals 97% of consumers trust supermarket wine, with quality perceptions and everyday purchases both on the rise

French Shoppers Show Rising Trust in Supermarket Wines Despite Sales Decline #SupermarketWine #WineTrust #ConsumerInsights #WineQuality #FrenchWines

“Sensory science is about more than data—it’s about understanding how people truly experience the world. At Sensory Spectrum, our deep knowledge of product and consumer drives innovation, connection, and better products.” Gail Vance Civille Smiling photo of Gail Vance Civille on the right side of quote image. Teal background. White text and Sensory Spectrum logo.

Sensory science is about more than data; it’s about understanding how people truly experience the world.

At Sensory Spectrum, deep consumer and product insight drives innovation and better products.

Learn more → https://sensoryspectrum.odoo.com/r/SNn

#SensoryScience #Innovation #ConsumerInsights

#BrandStrategy #OpportunityIntelligence #CPGInnovation #Momentum #BrandNow #ConsumerInsights

Gen Z loves to lift but one in three Brits do no strength exercise at all, sparking national health warning Three-quarters (75%) of people in Gen Z strength train twice or more a week – more than any other generation  43% of Brits failing to meet the Chief Medical Officer’s...

The full report is available here: www.ukactive.com/news/gen-z-l...

#StrengthTraining #HealthAndFitness #PublicHealth #HealthyAgeing #ConsumerInsights #Leadership #Strategy

And also: who doesn't love a nice golden french fry? Definitely a conversation piece for the ski lift.

#BrandStrategy #CPGInnovation #OpportunityIntelligence #ConsumerInsights #BrandNow

Cake beats flowers for last-minute Valentine’s gifts - Gophr - New data from same-day delivery business Gophr suggests Valentine’s Day shoppers now prefer to give cakes than flowers to loved ones.

Let them eat cake...
🍰 Last-minute Valentine’s shoppers are choosing cake over flowers this year, according to @gophr.bsky.social data.
#ValentinesDay #RetailTrends #ConsumerInsights

Consumer Type: Need-Driven Buyers Definition: These consumers make purchases out of necessity. They are goal-oriented, researching products to solve a specific problem or fulfill a concrete need. How consumer research helps: - Surveys, interviews, or focus groups uncover what problems consumers are trying to solve. Sensory Spectrum logo.

#ConsumerInsights #MarketingStrategy

Sometimes the smartest innovation move isn’t inventing something new, it’s validating what your community already figured out. #CPGInnovation #BrandStrategy #ConsumerInsights #OpportunityIntelligence

Opinions@focusquota.com

**Insight Meets Opportunity.** Consumers earn sharing opinions in paid focus groups. Brands gain trusted qualitative insights to guide decisions. Join or partner today: Opinions@focusquota.com

#MarketResearch #FocusGroups #QualResearch #ConsumerInsights #PaidResearch

Generational Snacking Trends Analysis We explored the distinct snacking behaviors of different generations, from Gen Alpha through Baby Boomers, using Infegy Starscape.

The way we snack reveals everything about who we are. Gen Z is caught between discipline and indulgence. Millennials are stuck in a time warp between their own childhood and their kids' lunchboxes. The landscape is divided, and brands need to adapt.
#Snacks #InfegyInsights #ConsumerInsights

Key Drivers 1 - Primary Drivers Everybody wants: - Ease of application - Wetness/moistness - Oily/silicone slippery feel No one wants: - Hard to apply balms that leave the skin dry & rough, with a draggy, taut, waxy feel 2 - Secondary Drivers No one wants: - Heavy/greasy feel - Opaque appearance on lips Photo of a lip balm beneath second column of text, Sensory Spectrum logo top right

Understanding key drivers is essential.

Primary drivers consumers want:

• Easy glide
• Moist/wet feel
• Oily or silicone‑like slip

What they don’t want:

• Dry, draggy, waxy, or taut after-feel

#LipCare #ConsumerInsights

Manage Market Research Market research is an essential component of running a successful online advertising service or advertising network. It involves gathering and analyzing data about consumer preferences, market trends, and competitor strategies to make informed business decisions. In today’s fast-paced and ever-changing digital landscape, managing market research has become increasingly important to stay ahead of the competition. […]

Manage Market Research: Market research is an essential component of running a successful online advertising service or advertising network. It involves gathering and analyzing data about consumer preferences,… #MarketResearch #DigitalMarketing #OnlineAdvertising #ConsumerInsights #BusinessStrategy