I've not come across it before, but them the nearest Cotswold Outdoor is too far away.
A web search suggests it started 2020.

It's of no use to me, all my local #CotswoldOutdoor outlets closed during Covid19 and never reopened. 😕

"Never feel cold again"
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#cotswoldoutdoor / #kankenofficial
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#oceanoutdooruk
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#ooh #outofhome #advertising #oohmedia #oohadvertising #advertisingphotography

"Together we WALK"
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#cotswoldoutdoor
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#ooh #outofhome #advertising #oohmedia #oohadvertising #advertisingphotography