KFC ran a full page newspaper ad that rearranged its logo to spell FCK to apologize for a chicken shortage. This humorous twist to a tough situation was the way that this organization chose to deal with their crisis. #crisis7 @ssfrigerio.bsky.social
@ssfrigerio.bsky.social I think this was a good way to approach this crisis. I honestly would have responded this way because audiences received it well considering it was a comical approach while also taking full accountability and apologizing. #Crisis7
@ssfrigerio.bsky.social If I was Disney’s crisis manager during the Cinderella Castle fire, I’d explain the post came from a fake account using AI to make it look real. I’d calm guests by confirming the castle’s fine and remind everyone to trust verified Disney pages for real updates. #Crisis7
If I was Amazon, in this case I think I would “fight fire with fire” by responding in a humorous way, but also still addresses concerns. Ex. “Not yet first we’re gonna try putting it in rice. Thanks for being patient we’ll get back to you when things are up and working again.” #Crisis7 #com385
@ssfrigerio.bsky.social #crisis7 If I was working for Astronomer after the parodies were made, I would respond with humor after the apology was made. I think that after the CEO stepped down and the major part of the crisis was over, playing into the joke would be the best response to these posts.
@ssfrigerio.bsky.social #crisis7 #COM385
KFC makes a lighthearted AD to address the public outrage of their UK stores running out of chicken. If I was a company in this situation, I would handle it similarly. Providing the public with a laugh when they've been inconvenienced and disappointed.
#Crisis7 #COM385 @ssfrigerio.bsky.social California Pizza Kitchen sends only cheese to customer who ordered mac n cheese. The response to this was humorous offering 50% off of mac and cheese. My response: Our mac took a personal day. We respect her decision and support her return when she’s ready🧀 😌
This is one of many humor messages for the Lourve heist. The internet has had fun with this! As the Lourve I would respond that this is an ongoing investigation for the Paris law enforcement, and that anyone with serious information should inquire directly. @ssfrigerio.bsky.social #crisis7 #COM385h
This post was made today targeting Wendy's. Given that Wendy's is known for their snappy comments, I would respond with something like this “Misfortune?Sounds like someone forgot to order their spicy nuggets—now that’s a real nightmare" #Crisis7 #COM385 @ssfrigerio.bsky.social
When your reputation melts faster than your ice cream.. 💔🍦 The #McBroken site and memes roasting McDonald's "always-broken" machines show how humor can expose a reliability crisis. @ssfrigerio.bsky.social #COM385 #Crisis7
@ssfrigerio.bsky.social If I was a crisis manager for Chuck E Cheese in July 2025 when a mascot was publicly arrested, I would respond with a sincere apology (to parents and children especially) for how the situation was handled, and for ruining the fun and joy behind the character. #crisis7 #com385
@ssfrigerio.bsky.social This was a risky move considering humor is usually not received well in a crisis, and therefore, I probably would not have responded this way. However, it was light-hearted and generally enjoyed by audiences. #Crisis7
www.youtube.com/watch?v=vich...
#com385 #Crisis7 @ssfrigerio.bsky.social KFC ran out of chicken after a breakout from its food delivery, creating a humorous campaign in response, rearranging the letters. Since there was legit nothing they could do for the time being, I would've done the same, as they received a positive reaction
#COM385 #Crisis7 @ssfrigerio.bsky.social
The Cracker Barrel press release. This included humor while accountability, apologizing to their customers for changing the appearance and logo of Cracker Barrel. I would respond the same way. People today enjoy humor, while also taking accountability.
