Samit Malkani

@samitmalkani.bsky.social

10 years ago

Good answer. Luxury branding - on digital and otherwise - is about fascination, not distance. #digitalluxe #sxsw #SXSWInteractive

Samit Malkani

@samitmalkani.bsky.social

10 years ago

How does a true luxury brand prove it in comms, using digital? Given that every brand is trying to be seen as lux. #digitalluxe #SXSW

Samit Malkani

@samitmalkani.bsky.social

10 years ago

Defining luxury.
Is the iPhone a luxury item anymore? #digitalluxe #sxsw #sxswinteractive

Samit Malkani

@samitmalkani.bsky.social

10 years ago

When luxury confronts digital. #digitalluxe talk coming up. #sxsw #SXSWInteractive