Matalan's tips on how to work with influencers

Charlotte Dewhurst, marketing director of Matalan, and fashion influencer Hayley Karseras concluded Drapers Social Summit in London on 5 June by sharing their key learnings on how to make influencer marketing work.

Read more below.

#DrapersSocialSummit #fashion #Matalan

Never Fully Dressed and Odd Muse: how to build a brand on social

Lucy Aylen, founder of Never Fully Dressed, and Aimee Smale, founder and creative director of #OddMuse, shared their tips and learnings on building a brand in the age of social media at the Drapers Social Summit on 5 June.

Read more below.

#NeverFullyDressed #DrapersSocialSummit

Dr Martens and Fred Perry share top marketing tips

At Drapers Social Summit yesterday (5 June), panellists from Dr Martens, Fred Perry and Vervaunt shared their advice for balancing performance marketing with brand storytelling to drive digital growth.

#DrapersSocialSummit #socialmedia #socialmarketing #fashion

Primark: 'Social media marketing doesn't have to make sense'

Delegates heard from Kate Maunders, global head of marketing, and Kym Thomson, senior global social media and community manager, Primark at Drapers Social Summit in London yesterday (5 June).

Read more via the link.

#draperssocialsummit #socialmedia #Primark

Primark: 'Social media marketing doesn't have to make sense'

Delegates heard from Kate Maunders, global head of marketing, and Kym Thomson, senior global social media and community manager, Primark at Drapers Social Summit in London today (5 June).

Read more via the link.

#draperssocialsummit

Odd Muse's Aimee Smale: lessons from a TikTok trailblazer

Aimee Smale launched #OddMuse during the Covid pandemic by going "online and speaking about a blazer".

Ahead of her appearance at #DrapersSocialSummit on 5 June, Drapers hears about her social strategies that have spawned the multimillion-pound "accessible luxury' #womenswear brand.

#ecommerce

Odd Muse's Aimee Smale: lessons from a TikTok trailblazer

Aimee Smale launched #OddMuse during the Covid pandemic by going "online and speaking about a blazer".

Ahead of her appearance at #DrapersSocialSummit on 5 June, Drapers hears about her social strategies that have spawned the multimillion-pound "accessible luxury' #womenswear brand.

#ecommerce