![‘immediately after graduating from the Paolo Toschi Institute of Fine Arts in Parma he made his debut as a caricaturist... Then he dealt with advertising graphics & began his activity as an illustrator... In 1932 he moved to Milan, where he collaborated as an external consultant with Studio Boggeri, of Antonio Boggeri, one of the first masters of communication in Italy, which was the springboard for him. In 1952 he won the ‘Golden Palm of Advertising’ for the Barilla campaign “Con pasta Barilla è sempre Domenica” ... In the early 1950s he carried out numerous prestigious projects for other important companies such as Bertolli, Pavesi, Crodo, Bourbon & Montecatini. [Later] his passion for ‘pure’ painting led him to intensify the artistic pictorial production that he had always continued. He exhibited his work Totem 36, a 6 meters high steel sculpture for the Venice Biennial International Exhibition & held several personal exhibits...’](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:lcxdn7fcxeec4lw454ihzair/bafkreiciotyj54vf2wlmsgqhcdbrll2sesivctixz6vsx3z6tq72rrvr5e)
‘immediately after graduating from the Paolo Toschi Institute of Fine Arts in Parma he made his debut as a caricaturist... Then he dealt with advertising graphics & began his activity as an illustrator... In 1932 he moved to Milan, where he collaborated as an external consultant with Studio Boggeri, of Antonio Boggeri, one of the first masters of communication in Italy, which was the springboard for him. In 1952 he won the ‘Golden Palm of Advertising’ for the Barilla campaign “Con pasta Barilla è sempre Domenica” ... In the early 1950s he carried out numerous prestigious projects for other important companies such as Bertolli, Pavesi, Crodo, Bourbon & Montecatini. [Later] his passion for ‘pure’ painting led him to intensify the artistic pictorial production that he had always continued. He exhibited his work Totem 36, a 6 meters high steel sculpture for the Venice Biennial International Exhibition & held several personal exhibits...’
#Fortune for #OCTOBER 1950
‘Five articles on Du Pont’
Cover of *Fortune*, October 1950
#Illustration by Erberto Carboni (1899-1984)
#FortuneCover #illustrationart #illustrationartists #graphicdesign #graphicdesigners #ErbertoCarboni #chemicalsindustry #chemicals #DuPont
