If you have any security-related questions during the podcast, you can use #higheredlive or @ me and I'll try to respond. twitter.com/AmyLJorgensen/status/806...
0
0
0
0
Hashtag
#higheredlive
Advertisement · 728 × 90
But I'm also talking like go back and watch a bunch of the back episodes and have group talks about them. #higheredlive
0
0
0
0
I think we should do a #HigherEdLive watch party at #heweb11.
0
0
0
0
Abandoning #higheredlive for the night for The Big Bang Theory and more mobile tutorials. Will catch up later.
0
0
0
0
I do not care about Instagram. #higheredlive
0
0
0
0
I'm watching #higheredlive because I find @sethodell mesmerizing. Why do you watch?
0
0
0
0
Totally missed #higheredlive driving home from the airport after #edutweetup.
0
0
0
0
Man... sorry @sethodell, maybe it's just me but the choppy is killing me, gonna have to catch up later, can barely follow #higheredlive.
0
0
0
0
Mmmmm... choppy @sethodell makes everything better. #higheredlive
0
0
0
0
I hope @sethodell is paying his royalties on that music for #higheredlive.
0
0
0
0
I wish Facebook offered some kind of nice PDF report export on ad campaign stats. #higheredlive
0
0
0
0
Facebook can't give you the bounce rate, time on site, pages per view, etc of a clickthrough. High CTR + high bouncerate = bad #higheredlive
0
0
0
0
Tracking ad versions with Google Analytics lets you see which ads are more effective beyond just pure CTR. #higheredlive
0
0
0
0
I recommend using a destination URL builder for your ad links to track campaigns, sources, and ad versions. #higheredlive
0
0
0
0
ALWAYS compare the Facebook CTR stats to your Google Analytics numbers to make sure they are relatively in sync. #higheredlive
0
0
0
0
Give same consideration to ad copy for what language the user is set to. #higheredlive
0
0
0
0
Good idea re: using different copy in ads to target men vs. women in Facebook ads. #higheredlive
0
0
0
0
Jumped into #higheredlive about 15 mins late. If it hasn't been mentioned, see @KarlynM's post: Growing Reach with FB Ads
0
0
0
0
If they are an incoming student already, why would you need to advertise to them? Just direct email them. #higheredlive.
0
0
0
0
I would relatively agree re: alumni. I'm mainly thinking prospects. #higheredlive
0
0
0
0
Personally, I think using ads to promote a fan page is pretty much a waste of money. #higheredlive
0
0
0
0
Our CPC is right at $1. Budgeted about $100/wk, always maxed it out. Promoting in-state tuition to two counties in Arkansas. #higheredlive
0
0
0
0
CTR will vary widely based on target base size. #higheredlive
0
0
0
0
Surprised you didn't mention how YouTube EDU rubs up against tools like Udemy.com. #higheredlive
0
0
0
0
.@AndrewReid4 It's all about grab-and-go learning. Everything we do daily is going that way. We're always moving. #higheredlive
0
0
0
0
Basically, YouTube could become the McDonalds of learning. #higheredlive
0
0
0
0
Think microlearning: no hour and a half lectures, but rather bite-size learnable moments. #higheredlive
0
0
0
0
For the record, we hired a part time GA to do our video (PR), and the kid is absolutely top notch. Wish we could go full time. #higheredlive
0
0
0
0
Dear YouTube, if you'd like to bring in someone from #highered to make YouTube EDU rock, I'll gladly volunteer. #higheredlive
0
0
0
0
I have found getting someone to even ANSWER an inquiry about iTunesU much worse than signing up for YouTube EDU. #higheredlive
0
0
0
0