#HigherEdMarketing

Higher Ed Video Marketing: Why Universities Need a Video-First Strategy Higher ed video marketing is essential for enrollment and branding. Learn why universities need a video-first strategy to create scalable content.

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing

SESSION SPOTLIGHT:
From Creative to Career: Teaching Brand Strategy Through Creative Entrepreneurship

PRESENTED BY:
Ayisha Thompson-Olajide
Creative Entrepreneur Lecturer

#eduWeb26 #HigherEdMarketing

AI Ethics in Higher Ed Marketing: A Call for Integrity in the Age of Deepfakes What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?

AI can scale your content.

But it can also erode trust if used carelessly.

Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity.

#HigherEdMarketing #AIethics

SESSION SPOTLIGHT:
From Student Voices to Strategic Impact: Admissions Social Media Through a New Liaison Model

PRESENTED BY:
Greg Carter
Director of Strategic Enrollment Marketing and Communications
and
Liz Taylor
Graphic Designer / Social Media Manager

#eduWeb26 #HigherEdMarketing

A Leader’s Guide to AI Adoption in Higher Ed Marketing Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift.

Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

#HigherEdMarketing

ORLANDO, JULY 14-16.
EDUWEB!
Don't miss out. Need help convincing your boss? We've got tools for that. Download a letter template, PDF, and more www.eduwebsummit.com/general-information/conv...

#HigherEdMarketing #eduWeb26

AI Ethics in Higher Ed Marketing: A Call for Integrity in the Age of Deepfakes What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?

AI can scale your content.

But it can also erode trust if used carelessly.

Here’s how to approach 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 with clarity and integrity.

#HigherEdMarketing #AIethics

SESSION SPOTLIGHT:
From Requests to Results: How a Tiny Team Powers a Big University Website

PRESENTED BY:
Laura Waits
Assistant Vice President of Digital Strategy and Web Development at the University of Texas at Tyler

#eduWeb26 #HigherEdMarketing

From Brand Awareness to Enrollment-Driven Marketing Discover how enrollment-driven marketing transforms higher ed strategy. Aligning marketing with enrollment goals fuels measurable enrollment growth.

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁.

Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around growth.

#HigherEdMarketing

Higher Ed Website Redesign Strategy Built on People, Not Platforms A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.

They're not technical problems—they’re people problems.

#HigherEdMarketing #WebDesign

SESSION SPOTLIGHT:
From Inquiry to Enrollment: Admissions-Driven Storytelling and Data Strategies That Convert

PRESENTED BY:
Austin Blair
Dean of Admission & Marketing | Higher Education Enrollment Leader

#eduWeb26 #HigherEdMarketing

This week on #EABOfficeHours #podcast, EAB experts share insights from EAB’s survey of more than 120 marketing and enrollment leaders, highlighting the growing importance of investing in website experience as institutions prioritize #Enrollment growth. 📈 https://bit.ly/4bXFLON
#HigherEdMarketing

Disney EPCOT Tix come with your eduWeb higher education registration IF you register by or before June 15, 2026.

REGISTER: www.eduwebsummit.com/general-information/regi...

#HigherEdMarketing #eduWeb26
EDUWEB. ORLANDO. JULY 14-16.

SESSION SPOTLIGHT:
Design Your Own MarCom Bootcamp

PRESENTED BY:
Kelly O'Donnell
Assistant Vice President for Communications and Public Affairs

Andrew Murphy
Director of Marketing

Jason Rich
Vice President for Strategy, Communications and Outreach

#eduWeb26 #HigherEdMarketing

A Leader’s Guide to AI Adoption in Higher Ed Marketing Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift.

Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

#HigherEdMarketing

The Content Engine: Master Your Workflow for Higher Ed Marketing Build a repeatable workflow for higher ed marketing to reduce burnout, stay consistent, and create content that drives mission-fit enrollment.

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.

A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.

#MarketingWorkflow

Applications are Open for the 2026 eduWeb Scholarship. Learn more here:
www.eduwebsummit.com/general-information/eduw...


#HigherEdMarketing #eduWeb26

A Leader’s Guide to AI Adoption in Higher Ed Marketing Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.

The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift.

Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

#HigherEdMarketing

SESSION SPOTLIGHT:
Data and Daring: Balancing New Ideas with Data-Driven Decisions for Social Media

PRESENTED BY:
Melissa Rubens
Digital Communications Manager, University of Tennessee, Division of Student Life

#eduWeb26 #HigherEdMarketing

Higher Ed Website Redesign Strategy Built on People, Not Platforms A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.

They're not technical problems—they’re people problems.

#HigherEdMarketing #WebDesign

SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey

PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University

#eduWeb26 #HigherEdMarketing

Higher Education Storytelling Strategy: How Storytelling Drives Purpose and Enrollment Discover how a higher education storytelling strategy drives enrollment, strengthens brand voice, and builds authentic student connections.

Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.

#HigherEdMarketing #Storytelling

Higher Ed Website Redesign Strategy Built on People, Not Platforms A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.

They're not technical problems—they’re people problems.

#HigherEdMarketing #WebDesign

SESSION SPOTLIGHT:
Clarity Is Equity: Building Trust Through Student-Centered Messaging

PRESENTED BY:
Kristin Nichols
Chief Marketing Officer, Massachusetts College of Liberal Arts
and
Laura Rudolph
Parent Enrollment Communications, New York University

#eduWeb26 #HigherEdMarketing

SESSION SPOTLIGHT:
Conscious Use of AI: Building an Intentional, Human-Centered Partnership

PRESENTED BY:
Milena "Mila" Lozina
Director of Marketing and Adj. Professor, RYT 200 Yoga Instuctor and Reiki Master

#eduWeb26 #HigherEdMarketing

SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey

PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University

#eduWeb26 #HigherEdMarketing

The Content Engine: Master Your Workflow for Higher Ed Marketing Build a repeatable workflow for higher ed marketing to reduce burnout, stay consistent, and create content that drives mission-fit enrollment.

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.

A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.

#MarketingWorkflow

Maximizing Your Higher Ed Digital Marketing ROI: The $1,200 Click Maximize higher ed digital marketing ROI. Learn how leaders lower the cost per student enrollment and avoid the yield trap—even if not an expert.

The most dangerous number in higher ed marketing isn’t impressions or clicks. It’s the number no one asks for:
𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁.

I break down a real-world $1,200 click and what it reveals about the difference between advertising and actual m...
#HigherEdMarketing #ROI

Scaling Trust with an AI Enrollment Funnel Strategy Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem.

Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch.

#HigherEdMarketing