SESSION SPOTLIGHT:
Data and Daring: Balancing New Ideas with Data-Driven Decisions for Social Media

PRESENTED BY:
Melissa Rubens
Digital Communications Manager, University of Tennessee, Division of Student Life

#eduWeb26 #HigherEdMarketing

Higher Ed Website Redesign Strategy Built on People, Not Platforms A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.

They're not technical problems—they’re people problems.

#HigherEdMarketing #WebDesign

SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey

PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University

#eduWeb26 #HigherEdMarketing

Higher Education Storytelling Strategy: How Storytelling Drives Purpose and Enrollment Discover how a higher education storytelling strategy drives enrollment, strengthens brand voice, and builds authentic student connections.

Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.

#HigherEdMarketing #Storytelling

Higher Ed Website Redesign Strategy Built on People, Not Platforms A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.

Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.

They're not technical problems—they’re people problems.

#HigherEdMarketing #WebDesign

SESSION SPOTLIGHT:
Clarity Is Equity: Building Trust Through Student-Centered Messaging

PRESENTED BY:
Kristin Nichols
Chief Marketing Officer, Massachusetts College of Liberal Arts
and
Laura Rudolph
Parent Enrollment Communications, New York University

#eduWeb26 #HigherEdMarketing

SESSION SPOTLIGHT:
Conscious Use of AI: Building an Intentional, Human-Centered Partnership

PRESENTED BY:
Milena "Mila" Lozina
Director of Marketing and Adj. Professor, RYT 200 Yoga Instuctor and Reiki Master

#eduWeb26 #HigherEdMarketing

SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey

PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University

#eduWeb26 #HigherEdMarketing

The Content Engine: Master Your Workflow for Higher Ed Marketing Build a repeatable workflow for higher ed marketing to reduce burnout, stay consistent, and create content that drives mission-fit enrollment.

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.

A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.

#MarketingWorkflow

Maximizing Your Higher Ed Digital Marketing ROI: The $1,200 Click Maximize higher ed digital marketing ROI. Learn how leaders lower the cost per student enrollment and avoid the yield trap—even if not an expert.

The most dangerous number in higher ed marketing isn’t impressions or clicks. It’s the number no one asks for:
𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁.

I break down a real-world $1,200 click and what it reveals about the difference between advertising and actual m...
#HigherEdMarketing #ROI

Scaling Trust with an AI Enrollment Funnel Strategy Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem.

Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch.

#HigherEdMarketing

Join us in Orlando for the eduWeb Summit 2026!
July 14 - 16
Learn more and register 👉 https://www.eduwebsummit.com

#HigherEdMarketing #eduWeb26

The Content Engine: Master Your Workflow for Higher Ed Marketing Build a repeatable workflow for higher ed marketing to reduce burnout, stay consistent, and create content that drives mission-fit enrollment.

#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.

A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.

#MarketingWorkflow

Refreshed:
👋🏼 I’m Joel Goodman:

💭 #HigherEdMarketing, Hospitable Design, and UX
⚽ #COYS
🍞 Bread baking
🍕 Pizza making
💿 Midwest emo
👨🏼‍💻 Web design + dev
🍽️ Food!
🍸 Extra dry gin martinis
🎙️ Sometimes podcast with @ronbronson.com
📼 Making more videos this year
🌏 VP Growth Strategy at Squiz

More...🧵

Higher Education Storytelling Strategy: How Storytelling Drives Purpose and Enrollment Discover how a higher education storytelling strategy drives enrollment, strengthens brand voice, and builds authentic student connections.

Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.

#HigherEdMarketing #Storytelling

SESSION SPOTLIGHT:
AI in Action at Norwich University: Accessible, Trusted, On-Brand Content

PRESENTED BY:
Caryn Sobieski-VanDelinder
Senior Web Content Specialist
and
Jason Black
Marketing Communications at Norwich University

#eduWeb26 #HigherEdMarketing

Higher Ed Video Marketing: Why Universities Need a Video-First Strategy Higher ed video marketing is essential for enrollment and branding. Learn why universities need a video-first strategy to create scalable content.

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing

SESSION SPOTLIGHT:
Building an Engagement-First Measurement Framework for Analysis and Impact

PRESENTED BY:
Zoe Graham
Web Analytics Manager, Ohio University

#eduWeb26 #HigherEdMarketing

Higher Education Storytelling Strategy: How Storytelling Drives Purpose and Enrollment Discover how a higher education storytelling strategy drives enrollment, strengthens brand voice, and builds authentic student connections.

Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.

#HigherEdMarketing #Storytelling

SESSION SPOTLIGHT:
Beyond the Booth: How Experiential Marketing Cuts Through in Higher Ed

PRESENTED BY:
Justin Bell
Fordham University, Vice President for Marketing and Communications

#eduWeb26 #HigherEdMarketing

Early Bird Registration ends THIS FRIDAY, March 27

Please note: It will not be extended

Register now and save 👉 www.eduwebsummit.com/general-information/regi...

#HigherEdMarketing #eduWeb26

Scaling Trust with an AI Enrollment Funnel Strategy Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem.

Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch.

#HigherEdMarketing

Register and book your room now for eduWeb Summit!
$179/night at Drury Disney Springs.

The ONLY official source for your housing 👉 www.eduwebsummit.com/general-information/venu...

#HigherEdMarketing #eduWeb26

Mission-Fit Marketing Strategy: How Small Colleges Compete Without Compromising Identity Mission-fit marketing strategy helps small colleges attract the right students, boost retention, and grow enrollment without compromising identity or values.

Small teams, big goals? 🎯

A 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps colleges cut through the noise by leading with identity, not just ads.

See why being "truer" is better than being "louder".

#HigherEdMarketing #MissionFit

Scaling Trust with an AI Enrollment Funnel Strategy Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.

The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem.

Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch.

#HigherEdMarketing

Higher Ed Video Marketing: Why Universities Need a Video-First Strategy Higher ed video marketing is essential for enrollment and branding. Learn why universities need a video-first strategy to create scalable content.

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing

SESSION SPOTLIGHT:
Work Smarter: Enlist your target audience in building a “content-first “ campaign

PRESENTED BY:
Natalie Ipson
Director of Anniversary Communication
and
Chad Little
BYU 150 Anniversary Lead

#eduWeb26 #HigherEdMarketing

SESSION SPOTLIGHT:
A Masterclass in Operationalizing Digital Storytelling

PRESENTED BY:
Voltaire Miran
EVP, Brand and Web Strategy

#eduWeb26 #HigherEdMarketing

From Brand Awareness to Enrollment-Driven Marketing Discover how enrollment-driven marketing transforms higher ed strategy. Aligning marketing with enrollment goals fuels measurable enrollment growth.

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁.

Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around growth.

#HigherEdMarketing

Higher Ed Video Marketing: Why Universities Need a Video-First Strategy Higher ed video marketing is essential for enrollment and branding. Learn why universities need a video-first strategy to create scalable content.

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing