Engagement is key to acquiring, retaining subscribers Pieter Verbeke, editorial insights and growth at DPG Media, shares the company’s engagement strategy and how it pays dividends for acquisition/retention.

The recent INMA study tour in Amsterdam took a deep dive into DPG Media’s editorial metrics — a sophisticated framework that involves measuring long- and short-term metrics and establishing engagement scores for content. #INMAsubscriptions

INMA Media Subscriptions Summit offers 4 newsroom transformation takeaways During the recent INMA Media Subscriptions Summit in Amsterdam, speakers discussed newsletters, the people-over-brand preference of young readers, archived content, and negative headlines.

In her latest blog, INMA Newsroom Transformation Initiative Lead Amalie Nash shares lessons from the recent INMA Media Subscriptions Summit that resonated with her. #inmasubscriptions

Amsterdam publishers are AI curious, but is it transformational enough? News companies throughout Amsterdam shared their AI use cases with members of a recent INMA study tour while during one stop on the tour, Wesley ter Haar of Media.Monks posited a shocking AI timeline.

AI use cases were scattered throughout the news companies featured on the recent INMA Media Subscriptions Summit study tour — a tool to help with the CMS and text-to-voice here, creating a quiz and assisting the paywall there. #inmasubscriptions

News companies can maximise revenue through customer journey optimisation During a session wrapping up the INMA Media Subscriptions Summit in Amsterdam, executives from Piano shared key research about maximising customer revenue by focusing on the customer journey.

At the recent INMA Media Subscriptions Summit in Amsterdam, Piano executives discussed how media companies can drive sustainable revenue growth by optimising every stage of the customer journey. #inmasubscriptions

Integrating data analytics into decision-making drives news subscription growth George Montagu, head of insights at FT Strategies, and Richard Baker, CEO of European startup Sifted, explained to attendees at the INMA Media Subscriptions Summit how integrating data points into dec...

How do news companies use metrics to boost revenue and subscriptions? George Montagu of FT Strategies and Richard Baker of @sifted.eu gave insights how into integrating data points into decision-making processes makes a difference the bottom line. #inmasubscriptions

Philadelphia Inquirer’s growth strategy starts with dynamic pricing Darya Ushakova, chief marketing officer at The Philadelphia Inquirer, and Pete Doucette, senior managing director at Mather Economics, shared the news media company’s successful dynamic paywall during the recent INMA Media Subscriptions Summit.

During the recent INMA Media Subscriptions Summit, Darya Ushakova of The Philadelphia Inquirer, and Pete Doucette of Mather Economics showcased The Philadelphia Inquirer's approach to increasing digital subscriptions proficiency. #inmasubscriptions

News companies meet user needs with premium content, podcasts, community newsletters Dominic Grzbielok, head of news product at Süddeutsche Zeitung, Tim de Gier, head of content at Podimo, and Michael MacLeod, founder of The Edinburgh Minute, shared their strategies for success during...

What makes audience members subscribe to news?

Dominic Grzbielok, head of news product at Süddeutsche Zeitung, @timdegier.bsky.social, head of content at Podimo, and Michael MacLeod, founder of The Edinburgh Minute shared their strategies for success during #inmasubscriptions.

News companies must compete differently in era of the creator economy News publishers can learn from the world of social media creators, INMA Readers First Initiative Lead Greg Piechota said at the recent INMA Subscriptions Summit in Amsterdam.

At news companies navigate this era, they should not believe rumors that young people won’t pay for news, @g-piechota.bsky.social, lead of INMA’s Readers First Initiative, said at the INMA Subscriptions Summit 2025 in Amsterdam. #inmasubscriptions

Aftenposten cracks the code on reader segments Karl Oskar Birdahl Teien, Johanne Barman-Jenssen, and Eirik Hammersmark Winsnes explained how Aftenposten set and reached new subscription goals.

A radical change Aftenposten made to better target its audience has resulted in a 25% increase in front-page subscriber clickthrough rates. #inmasubscriptions

Reuters connects directly to consumers to build sustainable business model Reuters’ transition to a direct-to-consumer model is part of the company’s long-term plan to build a more sustainable business model, Phil Andraos, general manager/digital, said at the INMA Media Subs...

“We’ve seen that relying solely on advertising is no longer enough,” Phil Andraos of Reuters said at #inmasubscriptions. “Diversifying revenue streams through subscriptions and partnerships has become essential.”

INMA Media Subscriptions Summit explores new audiences for sustainable growth The INMA Media Subscriptions Summit continued on Thursday, covering how news companies are growing subscribers through e-commerce, personalisation, bundles, premium content, and more.

The INMA Media Subscriptions Summit continued on Thursday, covering topics ranging from e-commerce and premium content to bundling and reader segments. #inmasubscriptions

News companies leverage diverse subscription models to find success Koen Meeusen from Mediahuis, Sanjay Sindhwani of The Indian Express, and Johanna Suhonen of Alma Media shared the different approaches they use to create successful subscription models.

Mediahuis, Indian Express, and Alma Media each use different approaches to the subscriber model — and all have achieved excellent results. #inmasubscriptions

Data reveals the most profitable subscription tactics In an eventful world, people are turning to trusted news sources more than ever. INMA Readers First Initiative Lead Greg Piechota shared data-backed tactics that can help news media outlets increase r...

INMA Readers First Initiative Lead @g-piechota.bsky.social shared data-backed tactics that can help news media outlets increase retention and revenue from their subscribers during the INMA Media Subscriptions Summit in Amsterdam. #inmasubscriptions

Newsrooms must make intentional choices with AI use cases During the opening keynote at the INMA Subscriptions Summit, AI futurist Aleksandra Przegalinksa shared how media industry leaders can capitalise on the opportunities afforded by AI.

Despite the large uptake, GenAI has caused widespread turbulence in the media industry, blurring the traditional distinction between “human creates, AI generates,” @przega.bsky.social said at the INMA Media Subscriptions Summit. #inmasubscriptions

When we say fireside chat at our INMA Media Subscriptions Summit, we mean it. Thanks to Phil Andraos @reuters.com for being a good sport and chatting with us about your investment in the consumer subscription market. #inmasubscriptions #amsterdamconference

INMA Media Subscriptions Summit explores what’s next in the subscriber-first revolution Media leaders from throughout the world kicked off the INMA Media Subscriptions Summit on Wednesday in Amsterdam, discussing AI, smart paywalls, profitable subscription tactics, and more.

The eighth-annual INMA Media Subscriptions Summit officially began on Wednesday with a record number of 351 attendees from 170 companies and 28 countries gathering in Amsterdam to take a deep dive on the topic of media subscriptions. #inmasubscriptions

INMA Dutch media subscriptions study tour begins with DPG, Roularta, NRC Kicking off the INMA Media Subscriptions Summit, 27 media leaders joined a two-day study tour, getting an in-depth look at three Amsterdam news companies on Monday.

Kicking off the INMA Media Subscriptions Summit in Amsterdam, study tour attendees traipsed through the city to visit three local news companies, all competing to get the attention of the 17 million people who live in The Netherlands. #inmasubscriptions