#lesbinet

Marketing still seen as a cost centre for companies | WARC | The Feed A majority (54%) of business leaders in the UK and Ireland still see marketing as a cost centre rather than a revenue generator, a study from performance agency KINESSO UK&I has found.

www.warc.com/content/feed... a shame that Binet and Field’s lessons about the long and the short need a constant reminder: #Brandbuilding creates lasting memories (that influence subsequent behaviour).

Activation provokes immediate action (without the need for long term memories). #lesbinet