Published in 2004 so may be hard to find- but it holds: “Don’t Think Pink” | #EVs #MarketingToWomen #Leadership
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Published in 2004 so may be hard to find- but it holds: “Don’t Think Pink” | #EVs #MarketingToWomen #Leadership
This #EV has my attention. @slateauto.bsky.social has a female CEO and lead designer, and truly gets how WOMEN are the market for a utilitarian vehicle.This 95%-of-the-time bike rider AND #marketingtowomen book author also sees MASSIVE U.S. #ClimateInfluence here. www.newsweek.com/women-are-ru...
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#women
#insights
#marketingtowomen
#brandsandwomen
#herperspective
#female
#shelab
#women
#getpaidtospeak
#qualitativeresearch
#HerVoiceMatters