A return to the #piëchfiles to end off #teutonictuesday 🇩🇪 and start #VWednesday A lot is written about Piëch’s management style. Like Jobs, Gates and Musk, his genius came with a lack of interpersonal skills and a strong will that would not accept “no” for an answer. He would set very lof...

A return to the #piëchfiles to end off #teutonictuesday 🇩🇪 and start #VWednesday

A lot is written about Piëch’s management style. Like Jobs, Gates and Musk, his genius came with a lack of interpersonal skills and a strong will that would not accept “no” for an answer. He would set very lof...

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 2/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 2/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 1/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 1/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 1/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 1/2)

While holidaying in Mallorca, young Gregor Piëch spotted a model car he wanted, a 1938 Bugatti Type 57 SC. His dad, the hero of the #piëchfiles bought it for him but it also got his dad thinking. The French Bugatti brand was the most exclusive car brand in the world before WW2 but we... (Part 1/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 2/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 2/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 1/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 1/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 1/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 1/2)

“There is no replacement for displacement” is an 🇺🇸 motorsport adage. When VW/Audi didn’t have money to make big engines, our Ferdi #piëchfiles engineered some clever things to compensate. With the ownership of fancier brands and having more cash on hand, bigger engines were the ne... (Part 1/2)

Early this morning when I posted about the Audi A8 #piëchfiles #teutonictuesday 🇩🇪 I could not find a 📸 of my own of the Al-wonder Mk1 A8 for the life of me. Well, I’ve just found one. This was taken back in September 1999. I just took delivery of my bottom-of-the-range (in 🇿🇦) Audi A3 1...

Early this morning when I posted about the Audi A8 #piëchfiles #teutonictuesday 🇩🇪 I could not find a 📸 of my own of the Al-wonder Mk1 A8 for the life of me.

Well, I’ve just found one. This was taken back in September 1999. I just took delivery of my bottom-of-the-range (in 🇿🇦) Audi A3 1...

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 2/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 2/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 2/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles

Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 2/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 1/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 1/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 1/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 1/2)

For #teutonictuesday 🇩🇪 we are continuing our journey of the #piëchfiles

Ferdinand became deputy CEO at Audi in ‘83 and CEO in ‘88, just as the Audi V8 was launched. The V8 was clearly just an elongated Audi 200 and didn’t do a great job of competing against the S-Class and 7-Ser... (Part 1/2)

“Vorsprung durch Technik” has been Audi’s slogan from before Piëch #piëchfiles joined Audi but it might as well be the slogan for his life’s work. The slogan is often translated as Advantage/Advancement through Technology, which just doesn’t convey the thought well. In sport, a “Vorsprung” is a...

“Vorsprung durch Technik” has been Audi’s slogan from before Piëch #piëchfiles joined Audi but it might as well be the slogan for his life’s work. The slogan is often translated as Advantage/Advancement through Technology, which just doesn’t convey the thought well. In sport, a “Vorsprung” is a...

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 2/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 2/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 2/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 1/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 1/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 1/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 1/2)

Chapter two of the #piëchfiles - Piëch started his own engineering business and was contracted to engineer the OM617 5-cylinder diesel engine for Daimler-Benz that powered many diesel Mercedes-Benzes built from 1974-1991. This engine has a reputation that it easily covers a million ki... (Part 1/2)