1/2 - Something I was thinking about after #Pubcon. If Google determines a site is YMYL it is held to a higher standard for content quality which can impact organic search performance. Yet with AIO they don't seem to mind that it will say whatever it wants for YMYL-style queries.
Produce content with short, easily digested chunks… 2-3 lines per paragraph… liberal use of images and bulleted lists. Good for LLMs. @ericenge.bsky.social #pubcon
The number of potential customers before chatGPT and after chatGPT are the same… you just need to figure out how to reach them. #pubcon @ericenge.bsky.social
Write with semantic triples (subject, predicate, and object) which is favored by LLMs. @shells9.bsky.social #Pubcon
Perplexity is really good at linking back to sites which leads to really highly qualified traffic which opens up a great opportunity for CRO initiatives. @shells9.bsky.social #Pubcon
Create alerts for search mentions for AI platforms + your brand name to get more information on your mentions and understand how your audience refers to your brand. @shells9.bsky.social #Pubcon
Focus on new(ish) KPIs for reporting. SEOs are now getting a bigger piece of the brand pie in our success models. Lean into brand to show impact as long as you take the extra steps to properly attribute to your work. @shells9.bsky.social #Pubcon
You have to get pretty granular if you want to get credit for your work within reporting. @shells9.bsky.social #Pubcon
Use tools like @ahrefs.bsky.social, @seoclarity.bsky.social, and @semrushofficial.bsky.social to get AI performance understanding and find new opportunities to improve performance. @shells9.bsky.social #Pubcon
Look at Data-Driven Attribution models in GA4 to get more in for on where your actual traffic is coming from. @shells9.bsky.social #Pubcon
Even branded search is changing with the appearance of AI search. It’s not a clear A to Z experience like it used to be. @shells9.bsky.social #Pubcon
There are a few challenges for SEOs with AI like attribution and the decline of clicks to websites. @shells9.bsky.social #Pubcon
Tracking AI platforms as referrals in GA4 is becoming easier to achieve. @shells9.bsky.social #Pubcon
Click signals are saved, weighted, and reused over time based on the recent antitrust lawsuit information. @shells9.bsky.social #Pubcon
We found out Google is lying to us, so that’s fun. Authorship is still important and we need to reinforce EEAT @shells9.bsky.social #Pubcon
Don’t have AI fact check your content. The final step before publishing absolutely has to be human review. @jenstar.bsky.social #Pubcon
Publish calculators and studies. These gain links really easily @jenstar.bsky.social #Pubcon
Seek out certifications in your market area that can help build credibility on your author bio. Speaking on podcasts or conferences. @jenstar.bsky.social #Pubcon
Backlinks are only good if they are legit. Do link building in a responsible way. @jenstar.bsky.social #Pubcon
Use your author’s real name and not just “staff writer” @jenstar.bsky.social #Pubcon
Don’t be a walled garden. Dont be afraid to link to external sites to help build credibility when relevant. @jenstar.bsky.social #Pubcon
Be consistent with your profile picture across the web to help build your visual recognition for users. @jenstar.bsky.social #Pubcon
You don’t need to be famous to be authoritative. @jenstar.bsky.social #Pubcon
Don’t just share your successes. Also share your failures to give a full perspective on a topic. Unless your failure was being a jerk. Maybe don’t share that. 😂😂😂 @jenstar.bsky.social #Pubcon
Start with a narrow target in your market area then expand on that to begin building authority and trust for a topic. @jenstar.bsky.social #Pubcon
Comments on content can be a goldmine for improving content. Plus, Google loves community-related items. @jenstar.bsky.social #Pubcon
There are huge gains to be made by revisiting the experience of your older content, like by improving sidebar navigation, case studies, screenshots/photos, and examples. @jenstar.bsky.social #pubcon
If your competitors are boosting their EEAT signals but you are not you are behind regardless of vertical. @jenstar.bsky.social #Pubcon
