Can you defend your marketing budget in the boardroom?

Impressions don’t answer ROI questions.

Predictable pipeline comes from attributed spend, measured leads and structure built around commercial outcomes.

See how 👉 https://www.aiminternet.co.uk/aim-digital/

#AIMDigital #GrowthSystems #ROGM

Thought-provoking presentation from David Haigh of Brand Finance talking about putting a tangible value on brand/reputation #rogm

Interesting when people do case studies of your clients, @first_direct didn't start with Twitter #rogm

Now @joodoo9, CEO Brandwatch on social media monitoring, interested how he talks about corp comms and extraction rather than marketing #rogm

Interesting that all discussions at #rogm are around CSR, sustainability etc not recruitment, b2b marketing etc

Just about to go on stage at Reputation in Oil, Gas and Mining conference with @mediations for our panel on social media #rogm

In an acquisition and re-brand you take on the bad behaviour, eg BAE got done, although it was Siemens Plessey acquisition what did it #rogm

Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon If building a sustainable enterprise was a fashionable trend five years ago, today it is a business imperative. Forward-looking corporations have figured out that a focus on environmental, social and governmental (ESG) factors is not just a bid to burnish their image, but rather it is a necessity in today's marketplace. And if done well, it is a true competitive advantage. A panel of senior executives from consulting, banking and the chemical industries discussed this critical shift during the recent Wharton Social Impact conference.…Read More

Apt reading from Wharton for those at Reputation in Oil, Gas and Mining conferencevia @DavidGHPhillips #rogm

Company is liable if 3rd party (partners, suppliers, distributors etc) gives bribe even if didn't know, need procedures to find out #rogm

Listening to Nick Benwell of Simmons & Simmons on the Bribery Act, my usual preferred expert is @bazv #rogm

Everyone knows about @BPGlobalPR , but what else might interest an audience of extraction industry senior PR folk? #rogm