The mistake some brands have made, is making AI advertising the main event of the story. When you use #AI to make the customer's life 10% easier or 20% faster they they might actually be lovin’ it. tinyurl.com/ybm3stta

#marketing #advertising #integratedmarketing #marketingprocurement #saydogap

National Resilience Standards for Local Resilience Forums (LRFs) A set of individual standards for LRFs to consistently identify good and leading practice, and help self-assure their capabilities and overall level of readiness.

@hasisd.bsky.social raised the topic of national resilience standards. www.gov.uk/government/p...

I replied :-

Standards ✅
Guidance ✅
Legislation ✅
Measurement of effect ❌
#SayDoGap