#soft_masculanity

8 Korean ‘beauty kings’ ruling the cosmetics world, from Cha Eun-woo to Kai Male Korean stars have proven to the world that make-up isn’t limited to use by gender – so which K-drama and K-pop stars scored lucrative deals with big beauty brands?

People can still judge K-pop idols to be feminine, not masculine. I need to argue about my friends and especially my dad - why that K-pop idol who wears make-up is still the most handsome man in the world. For Koreans male idols wearing make-up is just aesthetic - it´s #soft_masculanity