Episode 30-John Heenan Podcast Episode · You're On Mute · January 30, 2025 · 12m

“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan on episode 30 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

The Agency Review Thanks for clicking on the link. When I was cleaning out some old files i found this this presentation I wrote in 2016. Back then I shared it with a couple of universities, a few agencies and a cli…

I wrote this in #2016 and shared it with a couple of #agencies, #clients and #universities. Reactions ranged from “I don’t get it” to “that will never happen”. Maybe people will get it now since a lot of it seems to have happened already. the-agency-review.com/presentation/ #advertising

Bronze Seeks Silver When is too young to write a memoir? David Ogilvy wrote Confessions of an Advertising Man when he was 52. Patricia Tierney wrote Ladies of the Avenue when she was 45. Mary Wells Lawrence wrote A Bi…

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

We Were Promised Jetpacks: More Thoughts on Creativity and AI — Martin Bihl A sort of rallying cry for creatives where AI is concerned. By way of an apocryphal HenryFord quotation.

Why I think the way most people look at technological advances is usually wrong, and what to do about it. Or not. More thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-horses-cars-jetpacks-buggywhips #creativity #AI #ArtificialIntelligence

Episode 29-Matt Coppola Podcast Episode · You're On Mute · January 30, 2025 · 14m

Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola & I explore this question, with forays into Bob Newhart, Richard Pryor, & others. podcasts.apple.com/us/podcast/e... #humour #comedy #senseofhumor

Aerotropolis: The Way We’ll Live Next One of the things we always admired about the old sales promotion industry – and to a lesser extent it’s offspring, shopper marketing – was how intrinsically it was involved with the actual logisti…

We are advertisers and marketers, not logistics engineers. So why should you care about airports, manufacturing and distribution? Find out in our review of @JohnKasarda & @Greg_Lindsay’s #Aerotropolis: the-agency-review.com/aerotropolis/ #marketing #advertising

Episode 28-Derek Walker Podcast Episode · You're On Mute · January 30, 2025 · 17m

When you ask CD/Writer #DerekWalker a question be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked #JimHarper in season 1 - why is #curiousity such an undervalued trait? podcasts.apple.com/us/podcast/e...

A Little Bit You, A Little Bit Me: Exploring BrXnd Collabs — Martin Bihl Wunderkind Noah Brier has created BrXnd Collabs to understand what AI is, can do & can’t, by smashing brands like Brooks Brothers, Nike, Lego, Wrangler and others together. I played with it so I could...

What do you get if you put Wrangler & Brooks Brothers together? Or Nike & Lego? #NoahBrier uses #AI to find out with #BrXnd Collabs. Some thoughts on it: www.martinbihl.com/business-thi... @brxndai #artificialintelligence #brands #marketing

The Real Mad Men Almost from the moment the AMC drama Mad Men premiered in July of 2007, two things happened. On the one hand, you had people who were unknown to the general public suddenly elevated to the status o…

What’s the difference between @MadMen_AMC and people like #DavidOgilvy, #BillBernbach and the rest? Read our review of Andrew Cracknell’s #TheRealMadMen and find out: the-agency-review.com/the-real-mad... #advertising #MadMen

The Kids Are All Right — Martin Bihl “[They are] a generation of coddled infants who developed into demanding tyrants.” I can’t walk into a brainstorm, client meeting, focus group, or marketing conference without hearing people complain...

What most #marketers & other humans don’t get about #Millennials. From one who is definitely not one. www.martinbihl.com/business-thi...

Episode 27-Anthony Giaccone Podcast Episode · You're On Mute · January 30, 2025 · 15m

We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: podcasts.apple.com/us/podcast/e...

The Princess Bride Life must be lived forward, the Danish philosopher Kierkegaard wrote, but it is only understood backwards. Which is to say, sure it all makes sense from the comfy confines of old age, but it’s bloo…

What does one of @AmericanFilm’s top love stories have to do with #advertising? Wait, you don’t think there’s any love in advertising? As you wish. Our review: the-agency-review.com/the-princess... ThePrincessBride

Episode 26-Bill McBrayer Podcast Episode · You're On Mute · January 30, 2025 · 13m

Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

Shameless self-promotion sprinkled amongst some actually decent advice. Or vice versa. NOW FORTIFIED WITH BON MOTS. Sort of: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business

The Anatomy of Buzz Revisited Back in 2000, wedged somewhere between the dotcom bubbleburst that crashed the stock market and the Bush-Gore election chaos, a book hit the shelves that had the marketing world aflutter. It purpor…

Why @EmanuelRosen’s #TheAnatomyofBuzzRevisited is still different from @Gladwell’s #TheTippingPoint and why both are valuable. Our review: the-agency-review.com/buzz-revisit... #marketing #wordofmouth #wordofmouthmarketing

Milestones: Some Thoughts on Creativity and AI — Martin Bihl How what happened to Herbie Hancock in Stuttgart decades ago can help you deal with #AI right now.

What #MilesDavis and #HerbieHancock have to do with #ArtificialIntelligence. Some thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-music-miles-davis #AI #jazz #creativity #advertising #marketing

Episode 25-Vishakha Nangalia Podcast Episode · You're On Mute · January 30, 2025 · 16m

Relationships are built on & thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. podcasts.apple.com/us/podcast/e...

Street Fight You can look at what we do as an attempt to make people pay attention to the things in their lives that they do not pay attention to. We try to get them to see the value, the quality, maybe even th…

If you think #advertising is just about pictures and words you won’t understand the insight about creativity you can draw from @JSadikKhan’s #STREETFIGHT. So read our review: the-agency-review.com/street-fight @BloombergAssoc #urbanplanning

thanks for re-posting!

For those still interested in agency life #advertising

Episode 24-Alex Bogusky Podcast Episode · You're On Mute · January 30, 2025 · 17m

Alex Bogusky was famous in his career for breaking new ground. So we asked him a question that we hadn’t asked in Season 1, but that grew out of our conversations then – in which he explores happiness, joy, contentment & more. Episode 24 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

How to Client — Martin Bihl There are literally thousands of books that will tell you how to manage a brand. And there are at least that many that will tell you how to run a company. Put those together and you might have the num...

No one really tells a #client what their job really is until it’s too late: www.martinbihl.com/business-thi...

Madison Avenue Manslaughter A buddy of mine was general manager at an agency that was selling itself to one of the holding companies. One evening over drinks he said “Frankly, my biggest concern has to do with maintaining the…

Michael Farmer has a solution to the shitshow that is #advertising that’s NOT based on a new tactic. But that won’t make it any more palatable. We review #MadisonAvenueManslaughter: the-agency-review.com/manslaughter/ @madaveslaughter

Out of Sight, Out of Mind: Culture and the Return to On-Site Work — Martin Bihl There’s a lot of talk about culture at advertising agencies, why work from home is killing it, and how to save it. Here’s some more.

There are a lot of reasons to be on-site. There are a lot of reasons not to. Is “corporate culture” one of them? Discuss: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture

Episode 23-Gini Frank Fischer Podcast Episode · You're On Mute · January 30, 2025 · 16m

We start by asking the artist Gini Frank Fischer the question we asked Ted Johnston in Season 1 - why some people are #artists and some are not, and end up exploring just how powerful #creativity really is. Episode 23 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

Insanely Simple There is a peculiar form of Stockholm Syndrome that is unique to advertising, where agencies not only become inured to the nasty, brutish and short outbursts of their clients, but they actually dev…

Why Ken Segall (former #CreativeDirector at @TBWAChiatLA and @Ogilvy) believes that simplicity isn’t a goal. It’s a skill. We review “Insanely Simple”: wp.me/P23AlC-fM @apple @ksegall

Certain Trumpets: The Call of Leaders This is a book on leadership unlike any other you’ve read, and for that reason alone it is worth reading. For those unfamiliar with the author, Garry Wills, an emeritus professor at Northwestern Un…

“For one of Wills most important points is that leadership does not exist in a vacuum. It is highly contextual, in terms of the specific situation in which it arises.” We review #CertainTrumpets: wp.me/P23AlC-fX #leadership #business

Episode 22-Tim Scott Podcast Episode · You're On Mute · January 30, 2025 · 16m

The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: podcasts.apple.com/us/podcast/e...

Small is the New Big: Thoughts on Agency Mergers — Martin Bihl Barkley, OKRP, Havas, Uncommon, Dentsu, Tag, Carmichael Lynch, Tierney, and don't get me started on VML Is it time for your agency to jump on board the merger train, or has the merger train jumped the...

Small agencies are good at some things & #bigagencies are good at some things. But big agencies are not good at the things #smallagencies are, no matter how many of them they buy. www.martinbihl.com/business-thi... #marketing #advertising

That Thing You Do: Early Thoughts On AI — Martin Bihl These are early days in AI so here are some early thoughts about it, advertising, humans, LLMs and what they may all mean. Or not. Hard to tell. It's early days...

Some very early thoughts on #AI, #advertising, humans, where they all intersect & what it means. I’ve likely bitten off more than I can chew: www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies